The pyjamas are so popular that some people are bulk buying and reselling them for double the price
Primark shoppers have shared just how excited and impressed they are with the store’s latest range of boyfriend pyjama sets. The high-street retailer has thousands of fans taking to social media to upload videos of the new items or comment on how much they love them. On TikTok, some videos are getting more than 17k views with masses of likes.
The new nightwear getting all the attention currently are these £15 Printed Boyfriend Pyjamas. There are various colours and patterns to choose from, including bows and stripes. However, one option has well and truly stood out from the rest. These light blue breakfast-themed pyjamas have sent people racing to stores.
In one video, TikTok content creator Ellebellxx shared a clip of her wearing the pyjamas, with the caption: “Can’t beat a fresh pair of pjs from Primark.” Meanwhile, Oliviasday_ told her followers: “The dreamiest pjs”, while posing in the new pieces.
One particular video by TikToker Lottsiee has gone viral, with 17.4k views so far, having only been posted yesterday (August 7). The clip is only nine seconds long, but includes a pair of the pyjamas and three matching frilly socks. “Got my hands on the viral primark breakfast pyjamas,” she said.
Hundreds have taken to the comment section to share their thoughts. One viewer replied: “Oh wow it’s so pretty. I’m definitely going to buy them.” A second said: “I need those pyjamas.” A third wrote: “Finally got my hands on them too!”
However, one commenter claims the pyjamas have become so popular some people are exploiting people’s interest in them. “Sadly ppl have bought in bulk and reselling for £30 and so many couldn’t buy them which is so sad,” they said. Lottsiee replied: “That’s such a joke, hopefully you find a pair!”
In a separate video with thousands of views, Bambidoesbeauty took a video from inside a Primark store to show her followers what the pyjamas look like. “Just take my money”, she said in the caption. At the start of the video, she said: “Okay people, this is not a drill. Whoever’s doing the Primark pyjama section at the moment needs a raise.”
She added: “The amount of girls who have just come up to this stand to try to find them in their size. There’s literally only two sizes left. They’re kind of like this Gilmore Girls cutesy print. They kind of remind me of Djerf Avenue.”
Djerf Avenue is a Swedish online fashion brand founded by social media influencer Matilda Djerf. The brand is selling a variety of long sleeve button pyjamas with similar ‘cute’ designs and patterns on them. However, they are more expensive, with a fruit-themed top costing £67.
On Primark’s website, the £15 Printed Boyfriend Pyjamas are available for Click and Collect and come in a range of sizes, including XXS to XXL. The description reads: “Drift off in laid-back comfort with this printed boyfriend pyjama set, designed for those who love their sleepwear relaxed and playful.”
It adds: “Made in a soft pastel blue, this two-piece set includes a long-sleeved button-down top with a collar and matching straight-leg bottoms—both featuring an all-over cute, colourful print that brings a little fun to bedtime. The shirt’s relaxed fit gives that end-of day relaxed feel while the elasticated waistband on the trousers ensures a comfy, adjustable fit.”