While social media is full of different viral makeup trends, one trend that’s left people puzzled is the ‘tired girl’ trend that makes you purposely look shattered
There are always so many different makeup trends going around, from ‘Clean girl’ to “Strawberry girl” and even “glass skin” it’s hard to keep up – but the latest trend has people questioning everything.
While following trends can be great for makeup and product inspiration, the latest tired girl trend may be a look you’re already nailing. There’s nothing wrong with aspiring to get that clean girl look, rich girl aesthetic or boho messy yet sexy vibe, but the tired girl trend seems a little far fetched.
The looks, as seen online, consists of faux dark circles with a red pigment under the eyes, mascara, foundation, concealer and sometimes fake lashes – which definitely aren’t something you’d think to apply if you really were tired.
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The trend has become a TikTok category of its own, with makeup tutorials amassing over 300,000 views and stars such as Lily Rose-Depp, Gabbriette, and Emma Chamberlain have adopted the style. Influencer Lara Violetta claimed: “Eye bags are so chic because you actually have to work for them.”
Perhaps The Tired Girl look is best exemplified by Jenna Ortega’s makeup in the Netflix series Wednesday, featuring lightly smudged eyes framed by dark shadows that accentuate or imitate undereye bags. TikToker @nerulera showcases a whopping 12-step routine to achieve “tired girl makeup” and calls it “tired seduction” and honestly, it’s really not the beauty beat to be doing if you truly did have a lack of sleep.
Is it just a way of glamourizing a burnout? We’re all knackered we know that, and reports of Gen Z burnout is real. More than half of young women in the UK have experienced burnout, with the country facing higher levels of the problem than anywhere else in Europe, new data has revealed.
In the UK, 56% of women between the ages of 18 to 24 said they have experienced burnout, according to the STADA Health Report 2025. Meanwhile, 44% of those aged 35 to 44 also said they had suffered from it.
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As opposed to a slick back bun, minimal makeup and a touch of blush to enhance your cheeks with the viral clean girl aesthetic, this “tired girl” trend, on the other hand embraces eyebags and other so-called imperfections. TikTokers took to Nerulera’s video to share their thoughts.
One person quipped: “This is what my makeup always looks like because my dark circles can’t be covered no matter how much concealer,” and another chimed: “That’s literally my makeup routine but I always look tired so I don’t need to add eye shadow.”
While others are liking the trend and expressing relief that their exhausted look was being normalised. One person chimed: “The look of the university student has become fashionable,” and another said: “I’ve been trying to make this trend happen for years, but I was the only one participating.”
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