Sky has launched a surprise Easter sale that’s seen its broadband offerings get cheaper and faster, all while beating Virgin Media and BT’s prices
We’re now nearing the end of April, which means most Brits will be paying more for many household bills including council tax, water, TV and broadband. But there are ways to cut costs for consumers who know where to look.
Our team of shopping experts has spent the month finding ways to reduce bills and spotted a surprise sale at Sky. The provider hasn’t officially launched an Easter sale but has quietly slashed prices across its broadband and TV offerings in a raft of Virgin Media and BT-beating deals.
The sale has made Sky’s cheapest broadband plan even cheaper as the 150Mbps Full Fibre 150 plan has dropped to £26 per month – the same price as the 75Mbps option. This comes in a penny more expensive than Virgin’s entry-level 132Mbps plan, but it’s also around 28Mbps faster.
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BT doesn’t come close to its biggest rivals, with its nearest plan only offering 36Mbps for £27.99 per month. Even with BT’s three months free deal, its contracts end up more expensive than Sky for comparable speeds over the life of the plan.
With Sky though, it’s worth forking out a little extra if you can afford to, because for £2 more each month, Sky will double the speed from 150Mbps to 300Mbps. This is because the Full Fibre 300 plan is now available for £28 per month, which Sky says is its ‘lowest ever price’.
Again, this beats both BT and Virgin, with the latter’s 362Mbps plan costing £29.99. But there’s better value on offer for those combining their broadband with a TV package, with Sky’s Essential TV and Full Fibre 300 bundle now £7 more than taking out the broadband on its own.
For £35 per month, customers will gain more than 100 TV channels such as Sky Atlantic and free subscriptions to Netflix and Discovery+, alongside their 300Mbps broadband. Sky now delivers its TV with a Sky Stream puck, which works over WiFi rather than a traditional satellite dish or aerial.
This element of the TV bundle usually costs £15 on its own, so shoppers can effectively get 300Mbps broadband for £20. Sky has also introduced the new One Touch Switch scheme, which means customers don’t have to contact their current provider to move to Sky, rather, Sky will do the legwork itself.
The main thing to note is that Sky’s TV and broadband plans run for 24 months, so getting these prices means making a long-term commitment. Sky also says its price ‘may change’ during this period, as most providers increase their prices each year as inflation rises.
This year, Sky upped its TV and broadband prices by 6.2%, so we may expect a similar rise in April 2026. However, Sky is one of a few providers who lets its members terminate their contract early should a price rise be announced – a big plus compared to the likes of Virgin and BT.
Sky has also racked up some rave reviews from members on Trustpilot, where one customer said: “I used Sky broadband for many years before moving house and after moving I stayed connected. It’s efficient, reliable and affordable broadband”
Another said: “We were impressed by Sky customer service, whether it is a conversation over the phone or an engineer home visit to help resolve the issue. For the past 10 years of having broadband with various providers, Sky is the best in terms of customer service.”
Not everyone has had a smooth experience though, as this customer said: “Sky is great when it actually works. Me and my husband are gamers and the last couple of months has been awful. No internet connection. Also not helpful if you are working from home or doing online courses.”