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Home » UK seaside town dubbed ‘worst’ as disappointed visitors ‘totally underwhelmed’
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UK seaside town dubbed ‘worst’ as disappointed visitors ‘totally underwhelmed’

By staff23 August 2025No Comments2 Mins Read

A recent Which? survey has thrown a wet blanket over the UK’s seaside towns, with one ‘traditional bucket-and-spade resort’ being relegated to the bottom of the list

Steffan Rhys Deputy Content Hub Director and Emilia Randall GAU Writer

10:00, 23 Aug 2025

Seaside pier featuring a Ferris wheel in Clacton
Seaside pier featuring a Ferris wheel in Clacton(Image: Getty)

A Which? evaluation has thrown doubt over the British summertime ritual of coastal excursions, ranking one “classic bucket-and-spade destination” amongst the nation’s most disappointing seaside locations.

Clacton-on-Sea, situated along the Essex coastline, offers all the essentials for a budget-friendly coastal getaway with its entertainment pier, gaming arcades and golden sands.

However, holidaymakers who took part in the Which? study found themselves feeling “underwhelmed” by what they encountered, pushing Clacton-on-Sea down to the bottom tier of the league table alongside Bognor Regis, Bangor and Southend, reports Cornwall Live.

The assessment noted that whilst the beaches managed a reasonable three-star score, the waterfront itself struggled to make an impact.

Coastline view of the sandy beach in Clacton
Coastline view of the sandy beach in Clacton(Image: Getty)

The resort also scored particularly badly for serenity, managing just a one-star rating for peace and quiet, as highlighted by the Express, reports Devon Live.

Supporting these conclusions, Tripadvisor feedback from previous guests characterise Clacton-on-Sea as “underwhelming”.

One British visitor expressed their disappointment, having anticipated more attractions and entertainment options, especially for youngsters, and believed that “everything was just a bit underwhelming”.

Despite such reviews, Clacton-on-Sea does have its positive aspects.

Clacton-on-Sea
Clacton-on-Sea has three miles of sandy beach(Image: Getty)

Some respondents in the Which? study commended the resort’s delightful waterfront gardens and the “fantastic” yearly airshow. Clacton-on-Sea’s coastline is earning rave reviews on Tripadvisor, boasting an impressive 4.5-star rating out of five.

The beach’s pristine condition has holidaymakers singing its praises, with some even dubbing it the “jewel” of Essex.

One visitor wrote: “Clacton-on-sea has a lovely clean sandy beach with palm trees, and is a great place to visit while on holiday or just a day out; the kids will love it as there is so much to do.”

Another tourist added: “It’s sunny, has a sandy beach, there are patrol on hand in [an] emergency. People are coming [from] all over the place. Lots of attractions and places to eat… fish and chips and ice cream. The jewel of Essex.”

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