The company has advised those experiencing this “irritation” to cease using the affected products “immediately”
Deodorant manufacturer Mitchum told cusgtomers to check the batch numbers on its products as it tried to get them removed from the shelves after customers sufferent injuries
The company issued an apology after people complained of developing “painful” and “itchy” rashes under their arms from using its deodorants. The company has urged those suffering from the “irritation” to stop using the affected product, “immediately”.
Customers have taken to TikTok and X, sharing videos and photos of their inflamed armpits after using some of the brand’s roll-on deodorants. While some speculated that the issue was due to a change in ingredients, Mitchum clarified that it was actually due to “a change in the manufacturing process” of one of its raw materials.
“Some of you told us that you have experienced temporary irritation after using selected batches of Mitchum 48-hour 100ml roll on, sold in the UK, Ireland and South Africa,” the company stated on Instagram. “We are sorry to those who were impacted and for the time it took to complete the investigation.”
However, the Instagram post was met with swift backlash from disgruntled customers. One said: “Finally you’ve made a statement about it. This doesn’t take away from the fact that I’ve literally been left with scarring. I’m sure many others have too. ‘Temporary irritation’ is an absolute joke, irritation is not the word. Try burns, blisters, scabs, now scars. I’ll never buy another Mitchum product again.”
Another added: “I don’t think red raw underarms that are burning and peeling is accurately depicted by your phrasing of ‘temporary irritation'”.
A disgruntled customer exclaimed: “I literally had chemical burns! I thought it was just me! ! ! ! !” Another queried: “I’ve been so sore for weeks thinking it was a shaving rash, so what do i do if I’m affected?”.
Mitchum acknowledged that the manufacturing alteration “altered how the product interacts with the skin” for some users. “The change didn’t meet our standards, or yours. We’ve gone back to the original process to ensure current and future batches meet the high standards you expect,” the firm stated.
The company further clarified, “Not all batches have been affected by the issue, and you can tell if your deodorant has been by checking the batch number at the bottom of the bottle. These are the products that have been affected: No other products in the brand’s portfolio are affected by the issue.”
Mitchum assured Money that the problem had been rectified and they were working to remove the “small amount of product remaining on shelf”. “We ask that any consumers experiencing issues contact our Customer Care team and give us a chance to make this right,” the spokesperson added.
“We advise those experiencing issues to stop using the product immediately and to contact our teams at [email protected] or on 0800 085 2716.”