Which? has named the UK’s best supermarket, naming a low-budget brand winning the number one spot against a famous brand – and you’d be surprised at the price difference
In the lookout to find which ketchup is the best one in the market, you’d be shocked to find out that a supermarket-branded product can beat the most popular brands – and it just happened. Ketchup is a staple condiment for many dishes and used in a variety of foods, such as the delicious fish and chips and even on breakfast plates.
Due to its versatility, it makes it the go-to condiment for any meal. In a recent survey by Which?, the site blindfolded 72 people to taste and rate eight supermarket own-label ketchups, including Aldi, Asda, and Tesco, against popular brands such as Heinz and Hellmann’s.
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The order of each product was handed out in a random order, meaning the panel didn’t know what brand they were tasting each time. The total score was based on the flavour (50%), appearance (20%), texture (15%) and aroma (15%).
Among the eight supermarkets, it has been proven that shoppers can enjoy the taste of a product without spending a fortune by choosing popular brands.
The best supermarket ketchup was named Asda’s Classic Tomato Ketchup, receiving a total score of 77%. The site explained: “According to our tasters, this budget-friendly ketchup from Asda is just as good as Heinz, despite being a fraction of the price.”
“It was a big hit overall, scoring top marks across the board, with most finding it had well-balanced tanginess, sweetness and strength of flavour,” it continued. Costing £1 per 550g, it proved to be a strong rival, and of course, the winner.
Even better, Asda’s Classic Tomato Ketchup has less salt and sugar than Heinz’s ketchup. Nonetheless, Heinz did prove to be the Best, achieving the top overall score in the taste test alongside Asda.
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The site explained: “Not only was it one of the most appealing-looking ketchups, our tasters also rated it highly for texture and flavour: more than two-thirds were satisfied with its tanginess and sweetness.” That explains its popularity.
In second and third place, it was Waitrose’s Essential Tomato Ketchup and Aldi’s Bramwells Tomato Ketchup, both scoring 75% and 73%, respectively. In last place, it was Marks and Spencer’s Tomato Ketchup, as some testers found it to be “too thick, dark and tangy.”
The review concluded: “You might not think a dollop of ketchup can’t do too much harm, but it’s worth keeping an eye on sugar and salt levels…”
“…If you’re watching your salt or sugar intake, you may want to consider buying a ketchup that reduces those ingredients.”