Popular Korean skincare brand Belif has finally launched in the UK, much to the delight of beauty fans. We put some of its hero products to the test to see what all the fuss is about
Ask any beauty lover what they buy when abroad, and I bet it included a number of beauty products that you can’t get back home. Until recently that included cult Korean skincare brand Belif – which was also available in the US – however, it has finally launched here in the UK on Beauty Bay, much to the delight of anyone who loves the lightweight, hydrating formulas that K-beauty is known for.
Belif’s Aqua Bomb range is perhaps its most popular, and within that, the Aqua Bomb moisturisers: The True Cream – Aqua Bomb, £32, a gel-cream formula ideal for combination-to-oily cream, and The True Cream – Moisturizing Bomb, £32, with more of a traditional cream texture and better suited to normal-to-dry skin. And if you’re in need of a new moisturiser, I think these two are well worth checking out.
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I’d say my skin is combination, but I’ve never found gel textured creams hydrating enough for my complexion, so The True Cream – Moisturizing Bomb would be my pick out of the two. Enriched with peptides, squalane and ceramides, it’s clinically shown to increase moisture by 114.5% instantly and keep the skin hydrated for up to 48 hours.
It has more of a traditional moisturiser texture than its Aqua Bomb counterpart – Belif describes it as like ‘whipped cream’ – and it’s incredibly lightweight, not heavy or greasy in the slightest. It makes my skin look instantly plumper and fresher, and make-up sits beautifully over the top of it.
It also tried The True Cream – Aqua Bomb, and we really impressed by this one too; it sinks in instantly yet still leaves skin feeling hydrated, like a glass of water on the skin. If you’re previously tried and loved gel-cream moisturisers such as Laneige Water Bank Blue Hyaluronic Acid Gel Moisturiser or Neutrogena Hydro Boost Gel Cream Moisturiser, I think you’ll love this. Belif also has a cleanser, toner and overnight mask in its Aqua Bomb range, which are worth a look.
If it’s lightweight, Korean skincare – known for giving a ‘glass skin’ glow – you should also check out Beauty of Joseon, which has just launched into Boots stores and online. We’ve been particularly impressed by the SPF, the essence and this gentle exfoliator.
Meanwhile This Morning presenter Nadine Baggott recently praised the new L’Oréal Paris Revitalift Laser Tripeptides Age-Correcting Serum as one that make-up artists are currently obsessed with for getting glowing skin.