Wimbledon 2025 merch leaves two fans shocked by prices in a viral TikTok of the annual tournament’s gift shop, as many other point out the outrageous prices for household items
Following Jannik Sinner’s win on July 13 against 2024’s champion Carlos Alcaraz, attendees completed the Wimbledon ritual by visiting the court’s gift shop, only to be left shocked by the prices of jumpers, towels, candles and parasols.
Wimbledon’s men’s singles player, Sinner, won yesterday’s Men’s Singles final, winning a huge sum of £3 million. To celebrate the iconic victory, fans walked to the official gift shop – two in particular posting a light-hearted video on TikTok ‘guessing the price’ of each item.
The user’s post was captioned “Wimbledon prices are NOT for the weak,” and showed the creator being followed around the store, estimating the prices of popular memorabilia merchandise – to then laugh in shock at the actual price, to tennis fans’ horror online.
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Accumulating 1.9million views and 121,000 likes in just two days, the pairs’ hysterical clip highlights the additional prices of Wimbledon, as the duo giggled from item to item over the astronomical prices of everyday items like the Wimbledon towel, retailing at a whopping £40, and a branded umbrella for £59.
Most shocking was the knitted cardigan. Not even the most expensive jumper available, the girls picked up the short-sleeve cardigan, saying: “What do you think of this? Right this looks so ‘spenny’ [expensive],” before taking a guess. She added: “Maybe I’m stretching but £95?” The TikTok creators were left speechless to find jumper cost a staggering £319.
With other knitwear costing up to £449 – and one particular Polo Ralph Lauren sweater priced at £549 – many took to the comments of the video to share their thoughts.
A TikToker wrote: “Towels priced at £40… I now understand why Swiatek is just stuffing it in her bag like that LMAO,” with another saying: “I was so disgusted by the greed at Wimbledon. That tournament makes a net profit of hundreds of millions of pounds each year. They price the food, drink and merchandise extortionately high”. This was accepted by 4,400 other viewers in terms of likes.
In the defence of pricing, user Holly highlighted that the more costly jumpers were due to the quality and material, stating: “The knitwear is Ralph Lauren just bare that in mind,” however others pointed out many of the Polo products lacked the logo designer fans prefer.
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Wimbledon gift shop prices
- The Polo Ralph Lauren Satin Baseball Jacket in Green matches the men’s cable knit sweater at £549
- The Champions 2025 Silkscreen Official Poster is listed at £250
- A Men’s Varsity Jacket (that’s not Polo) is selling at £285
- Wimbledon: The Pinnacle of Sport – Deluxe Edition is £200
- Polo Ralph Lauren Logo Silk Repp Tie in Navy is £139
- Silk square scarfs ranging from £105 to £165
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