A man shopping at Stefano Ricci in Dubai has revealed the ‘most expensive’ coffee in the world – though it comes with more than a few extras if you want to get your hands on a mug

The world’s “most expensive” coffee costs an absolute fortune – but is technically free for those who are drinking it.

While grabbing an espresso or flat white may not be the most important part of clothes shopping, it is an offer made by the staff of luxury brand Stefano Ricci in Dubai. Shoppers can spend as much time as they like browsing the high class clothing items, and can grab themselves a coffee too.

Should they end up purchasing something, as TikTok user and millionaire @oknhadrchethsereysopheak did, the complimentary coffee will be the most expensive cup you ever drink. In the case of the car and watch collector featured in this video, the cost of the coffee and clothes alongside it was around £24,000.

He captioned his post with “spending $30,000 for free coffee”, a tongue in cheek joke about how much he spent in the store, but those in the comments were left stunned. More than a few people left comments simply reading: “Wow.”

Another called the content creator’s lavish purchase a “flex” on those who could not afford to shop around at the luxury brand. The table seen later in the video had luxury handbags and pricey clothing items scattered all over, presumably for the content creator to purchase after finishing his expensive beverage. He has since dubbed it “the most expensive hot cappuccino”.

There are still some staggeringly expensive coffees available around the world that don’t require you to purchase a whole new wardrobe to have a taste. Kopi Luwak, the “world’s rarest coffee”, can cost anywhere from £180 to £500 a bag, while niche coffee stores in London offer expensive shots of some of the most in-demand and elusive strains.

Panama Geisha beans are among the most expensive available to Brits, with Harrods selling them for £150 per 250g. There are also expensive coffee experiences in café locations in London. Coffee expert James Hoffmann tried out one such coffee – an espresso which cost him £265 – and shared his experience on Reddit and YouTube.

Coffee enthusiasts wondered whether the price of the coffee could ever be justified. One Reddit user wrote in response: “Depends what you consider expensive coffee. Is it worth spending a bit more for a premium, specialty coffee, with high cupping scores, and an actual ethical farming practice? I’d say ethically, yes, and taste wise, yes. It is worth buying $250/kg Gesha’s? For most people, no. But for a hobbiest, yeah it’s worth giving it a try. Is it worth buying silly things like Kopi Luwak? Absolutely not.”

Another wrote: “My assumption with coffee is like audio gear: You get what you pay for but diminishing returns starts real fast and goes real hard. Cheap McDonald’s coffee? Not great. Good beans from a specialty coffee place? Wonderful.”

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