The Amazon Prime Day sale event begins today and there are three reasons why now is a good time to get a new Fire TV Stick

Amazon Fire TV Stick
Amazon Fire TV Stick(Image: AMAZON • GETTY)

Bargain hunters have a blockbuster week ahead with Amazon launching its next big Prime Day sale event. Things get underway today and then run all week, with prices returning to normal from Saturday, July 12. There are already plenty of deals to be bagged, including money off smartphones, headphones and tablets, plus you’ll find huge discounts on all of Amazon’s own-brand devices.

Some of the best and biggest price cuts will please anyone who is fed up with their current Fire TV Stick. All three of Amazon’s latest and greatest streaming devices are now cheaper than ever, and that includes the ultimate 4K Max model.

This device usually costs a whopping £69.99 but, thanks to Prime Day 2025, you can now grab one for just £39.99 – that’s a whopping £30 off.

As a quick reminder, the Fire TV Stick 4K Max comes packed with features including a fast processor, speedy Wi-Fi 6E compatibility and exclusive access to the Ambient Experience. This transforms TV screens into a giant work of art, plus you overlay widgets such as calendars and sticky notes.

YOU CAN SEE THE FIRE TV STICK 4K MAX DEAL HERE

The bargains don’t stop there. Amazon also have two more big discounts on its devices including a massive 53% off the Fire TV Stick 4K.

That cut slashes things from £59.99 down to just £27.99. As the name suggests, this gadget offers pin-sharp 4K visuals along with improved Wi-Fi 6 access. There’s also an Alexa-powered voice remote and a sleek design.

YOU CAN SEE THE FIRE TV STICK 4K DEAL HERE

Finally, Amazon is offering a price cut to its entry-level Fire TV Stick HD, which currently costs £23.99. For that price you get a device that offers instant access to all the most popular streaming services. There’s also a new Alexa remote and quick keys for fast launching of apps such as Netflix and Disney+.

YOU CAN SEE THE FIRE TV STICK HD DEAL HERE

These are all solid offers that stores such as Argos currently can’t match. Just remember that to get the deals you will need a Prime account. It’s free for the first month but then costs £8.99 per month.

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