Which? asked over 12,000 holidaymakers to rate their experiences of travel companies, looking at six criteria including value for money, how they treat customers and the quality of accommodation with one firm especially impressing them
New research has revealed the best package holiday providers, with Trailfinders coming out top.
Consumer group Which? asked over 12,000 holidaymakers to rate their experiences of travel firms. The companies were rated on six criteria, including customer service, standard of accommodation, how well the description matched the reality, organisation, transport to and from the destination and value for money.
Bespoke holiday firm Trailfinders took the top spot after impressing with its personal service, scoring five stars for customer service and organisation. Respondents to the Which? survey expressed their satisfaction with the personal standard of care – with one customer saying: “They really listened and organised the holiday we wanted, not the one they wanted to sell.”
Trailfinders secured Which? Recommended Provider status alongside Kuoni, Jet2 Holidays, Olympic Holidays and Beachcomber Tours. At the other end of the table, eDreams came last, followed by Loveholidays and Club Med. However, an eDreams spokesperson said the company does not provide pre-packaged holidays and argued this makes the comparison irrelevant and misleading by nature – but Which? said it stands by its research in this case.
Rory Boland, editor of Which? Travel, said: “Holidaymakers should be able to rest easy knowing their travel company will deliver a great holiday and excellent customer service, and our Which? Recommended Providers do exactly that, meaning consumers can book with confidence. All of our Which? Recommended Providers have also guaranteed that they won’t charge customers extra if costs rise after they book, meaning that travellers can have peace of mind that the advertised price is all they’ll pay.”
