‘This perfume is really gorgeous, not too overpowering but still really feminine without being too sickly sweet. It really is like a ‘you but better’ kind of smell. I have repurchased this several times, highly recommend.’
Boots has halved the price of a ‘really gorgeous’ designer perfume that would typically cost £62 for a 50ml bottle. Armani Diamonds is now £31 in a Star Gift deal in time for Black Friday and shoppers are snapping it up.
The sweet perfume is quite fruity at the top with lychee and raspberry notes, before settling into a floral heart of rose, patchouli, freesia, lily-of-the-valley and cedar. It’s got a classic gourmand base of vanilla, amber and vetiver.
This is a really popular perfume with fans of Dior Poison, which retails at £88 for the same price, and Chanel’s Coco Mademoiselle which retails at over £100.
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It’s pulled in an average rating of 4.7 out of 5 from across 434 reviews, 90% of reviews surveyed said that they would recommend it. One shopper said: “This was a Christmas present for my daughter and she loves it, smells very fresh and classy. It certainly lives up to it’s name and very affordable, great buy.”
A second said: “Received this as a gift off my boyfriend last week, it was a lovely surprise as it wasn’t for any particular occasion. All I can say is WELL DONE TO HIM. The smell is gorgeous. Everybody compliments me when I wear it, the packaging was also really lovely. The bottle itself is beautiful and feminine as is the scent itself. Not too over powering, perfect for both day and night.
“I do find that it wears off slightly after a couple of hours but other reviews say otherwise so maybe it’s just because I’m wearing it that I stop smelling it after a while. Absolutely gorgeous and I would recommend it to anybody. I DO recommend it to everybody!”
A third wrote: “I find this quite a light and sweet perfume, with a ‘clean’ everyday aroma.. I saw another review saying it’s a peppery scent and I almost agree. It is very pleasant on the nose, not strong or pungent at all, just nice!”
A fourth added: “This perfume is really gorgeous, not too overpowering but still really feminine without being too sickly sweet. It really is like a ‘you but better’ kind of smell. I have repurchased this several times, highly recommend.”
Some shoppers have complained that it’s too light and doesn’t last very long. One wrote: “Love this perfume one of my favourites and I bought it at a reduced price, don’t know if they have changed something but doesn’t smell very strong and doesn’t last long once sprayed on, used to last all day but not now.”
If you want to make a perfume last longer it’s best to apply to freshly moisturised skin directly to your pulse points. You can get Armani Diamonds for £31 now on Boots.
