A poll of 2,000 adults found 53% are ‘clueless’ about fish – despite 67% consuming it at least once a week. But how do you compare?
A survey of 2,000 adults revealed that 53% are ‘clueless’ about fish – even though 67% eat it at least once a week. So, how do you stack up?
Do you know your plaice from your pollock, your trout from your tuna, or your salmon from sardines? Are you a ‘small fry’ in your knowledge of these aquatic creatures? Or are you the ‘big fish’? Take this quiz by Fish Said Fred to find out if you’re top of the class.
Lisa Cowell, from the chilled fish brand that supplies responsibly sourced fish to UK supermarkets and commissioned the research, said: “Despite its popularity, many consumers don’t know a great deal about fish. And they can be put off by misconceptions around cooking time and how to serve it. But as the study shows, 56% believe they should enjoy more fish than they currently do.” So, we’re on a mission to help people become more ‘fish confident’ by making fish quick, easy, simple and tasty for them to cook.”
The study discovered that over three quarters couldn’t correctly identify haddock (78%), and 62% wouldn’t recognise a cod if they saw one. This is despite these two species being the most popular among those surveyed – cod (52%), salmon (46%), tuna (41%) and haddock (36%).
Three in five (57%) couldn’t correctly identify trout and 47% wouldn’t recognise tuna. It’s a similar story with salmon (32%) and sardines (44%). Shocking as it may be, one in 10 people think their supermarket fish is fished out of the Loch Ness. It’s not just identifying different fish species that gets us Brits tangled up either.
50% admit they find it ‘difficult’ to whip up inventive fish-based meals, according to a recent OnePoll study. The research also found that 18% reckon preparing fish is simply ‘too boring’, with 21% un-confident about tackling various types of seafood in their kitchen.
A whopping 69% blame their lack of knowledge about the edible sea creatures for not eating them more often. Despite these hang-ups, however, the hunger for fish prevails, with 90% of participants reporting a fondness for fried, grilled or baked aquatic eats.
Showing conscientiousness towards our marine environments, those surveyed advocated responsible fish sourcing – a massive 82% believe it’s ‘important’ to get their seafood from conscious providers. Fish Said Fred spokesperson chipped in, saying: “Fish is incredibly healthy and nutritious, and the NHS recommends eating two portions per week it’s a great, simple source of protein for all UK families.”