A study of 2,000 adults found it’s a struggle to locate items considered to be fashionable – especially items which are both catwalk-worthy and in keeping with their own tastes
Half of Brits ‘struggle’ with their style despite spending £43.8 billion a year collectively on clothes, shoes, and accessories. According to a study of 2,000 adults, locating items considered to be fashionable is a challenge – especially items which are both catwalk-worthy and in keeping with their own tastes.
While top sources of inspiration include looking at what others are wearing, clothes store shop displays, and Instagram, many Brits lack of confidence to try new things and don’t know where to start to curate their own style. Others say they do not have time to keep up with the latest trends.
The study was commissioned by FIAT who’ve teamed up with fashion stylist Sofia Lazzari to dish out their top style tips for the spring and summer seasons. It’s part of the car manufacturer’s ‘La Dolce Vita ‘ campaign which has seen Italian culture connoisseurs share their pearls of wisdom for living the ‘sweet life.’
Sofia commented: “What we wear impacts how we feel about ourselves and how others see us too – so it’s perhaps no wonder UK adults spend so much on clothing. Our clothes choices are a chance to express who we are or who we want to be – and can reveal a great deal about us.”
She added: “Which explains why so many of those polled feel pressure to wear the ‘right’ things – a pressure which comes from many places.”
The study has shown that over half of Brits don’t consider themselves to be particularly trendy, but most have developed their own distinctive style rather than blindly following the latest trends.
More than a third believe their fashion sense reflects their personality, and for 17%, it’s a means of connecting with others. However, finding your fashion groove isn’t a quick process; on average, people think they hit their stride at the age of 27.
The research, carried out by OnePoll, indicates that 44% of participants view the UK as ‘very’ or ‘somewhat’ stylish, with London being hailed as the top fashion hub in Britain and Northern Ireland. On the international stage, Italy snagged the title of the most fashionable country, with France in hot pursuit as runner-up.
A spokesperson for FIAT said: “It’s no surprise that Italy was named the most stylish country – Italian culture and way of life is effortless and authentic. While some in Britain may struggle with their style, ultimately, the spirit of fashion is that it should showcase your individuality and at FIAT, we celebrate that same spirit.
“Just like our cars, including the iconic Fiat 500 and the soon to be launched Grande Panda, we embrace bold colours, timeless design and inspired detailing. We’ve done this for decades because we believe ultimately fashion is about showcasing individuality, authenticity, and having fun with style.
“Whether it’s through what you wear or what you drive, true style is based on feeling confident, and unmistakably yourself.”
SOFIA LAZZARI’S TOP STYLE TIPS:
EMBRACE PASTEL TONES AND BRIGHTER COLOURS
As we come into Spring, start incorporating lighter colours into your wardrobe – powder pink, buttery yellows and soft lavenders can bring a fresh and refined elegance.
INCORPORATE SHEER FABRICS
To add some ethereal quality or texture to your outfit, consider layering sheer fabrics such as mesh, organza or lace – this can easily help you create more depth, a technique often used in Italian fashion to suggest allure without over exposure.
OPT FOR SCULPTURAL MINIMALISM
Classic Italian style is always built on quality tailoring and form – – pieces that are more structured ooze minimalism and will allow you to be able to achieve a timeless wardrobe.
THE ART OF TAILORING
Italian sophistication touches on many different style elements, two being strength and elegance – a simple way to incorporate this into your wardrobe is to embrace more masculine tailoring.
For men and women, invest in well fitted button ups or smart blazers with shoulders to bring in more structure to your outfit.
ADD FLORAL ELEMENTS
Floral motifs are making a significant comeback, appearing in tapestry-style prints and fabric appliques this summer.
They’re a simple way to add romantic and Italian-inspired charm to your outfit – consider floral motifs for special occasions like weddings and outdoor gatherings.
INCORPORATE UTILITY ELEMENTS
Utility-inspired pieces in khaki and olive tones can add a modern twist to classic Italian ensembles – it’s the perfect blend of Italian flair on British style and integrates functionality with a fashionable twist.
FOCUS ON QUALITY ACCESSORIES
Staple accessories to add that finishing touch to any outfit such as watches, rings, heirloom jewellery, structured bags or generally higher quality accessories will elevate your look and help tie it all together – opt for consistency where possible, aiming for all gold or all silver, and adding a touch of other colours if needed.
