Cathedral City’s loyal customers have been complaining and demanding the cheese giant changes its “new and improved” square slices back to rectangles, which could cover a whole piece of bread
Cheese giant Cathedral City has irked some of its customers by changing their rectangle slices to squares.
The company has been inundated with complaints from its loyal followers who miss the rectangles – because they covered a piece of toast perfectly. While the pack weight has not changed, with each still weighing 150 grams, the slices have become thicker and shorter. Complaints have piled in with people saying they’re having to use two pieces to cover a single piece of bread.
The measurement is said to only be temporary, and affects the original packs of mature cheddar slices, so that slices could be packed at another site – though is yet to issue a date for a return to the normal packages many have grown to love.
Fans have gone online to complain and call for the manufacturer to turn the slices back to how they were. One said: “Cathedral City really sliced us a raw deal—literally. They went from genius rectangle slices that fit our bread like a glove to basic square slices. Now my sandwich has corners of sadness!”
Mary Lynn added: “Don’t try and market ‘Now square slices’ as if this is a good thing. It isn’t. Slices of bread are not square. There is now insufficient coverage. Please re-think.” Another chimed in: “What the hell is this? You’ve made your slices square and now I have to use a slice and a half to make a sandwich! Makes zero sense.”
Many similar complaints were seen in the product review section on supermarket websites. One fan said: “Who makes 8cm x 8cm sandwiches, and who wants even thicker slices of cheese? So, after 20 years I’m swapping to Tesco Gouda slices to give them a try.”
The cheese company said the change would last around three months. The squares were brought to market around May this year. A spokesman told The Sun: “The plan remains for the rectangle shape to return. No date has been set for this. We are seeing that some of our consumers prefer the square shape, whilst some prefer the rectangle.”
The changes to the Cathedral City slices is just one of several similar changes consumers have faced in recent months as a number of their favourite supermarket snacks have been modified.
Chicago Town – famous for its small microwaveable pizzas – scrapped its ham & pineapple flavoured line in a blow to lovers of the divisive ingredients. Marks & Spencers also removed its popular Colin the Caterpillar in a jar from its shelves – which landed in 2021 and was welcomed as a “tiny pot of joy”.
Manufacturers will occasionally discontinue products if they’re not selling as well as expected, or if they want to introduce something else instead.
