A nationwide study has revealed the UK’s favourite staycation destinations, with Cornwall coming in top thanks to its beautiful beaches, picturesque villages and stunning scenery
A survey of 2,000 adults has revealed the UK’s favourite staycation spots, with the southwest hotspot taking the top spot due to its stunning beaches, picturesque villages and breathtaking scenery.
Other popular destinations for 2024 include the Scottish Highlands, Devon and Yorkshire. North Wales, Cumbria and the Isle of Wight were also high on the list of places Brits are eager to visit.
The research, conducted by Sykes Holiday Cottages as part of its annual Staycation Index, found that a whopping 77% of Brits will take at least one holiday in the UK this year. Furthermore, the holiday home rental company found that the average Brit will take three UK breaks in 2024.
Graham Donoghue, CEO of Sykes Holiday Cottages, said: “UK getaways offer the perfect mix of experience, convenience and affordability, making them an excellent choice for those looking to explore and enjoy the beauty of their own country – whether it’s for week-long holidays or long weekend trips.”
“We’re expecting another bumper summer for UK travel, with ever-popular destinations like Cornwall and the Scottish Highlands continuing to draw in visitors.”
Interestingly, more than four in ten (42%) are planning a staycation for their main holiday instead of heading abroad. The agency’s Index has highlighted a trend towards taking shorter, more frequent getaways, contributing to this growth, with short break bookings seeing a 44% increase.
This is backed up by research from OnePoll.com, which revealed that 35% of people prefer these shorter breaks to fewer, longer holidays. The top reasons for choosing shorter breaks include experiencing more locations, enjoying regular escapism, and fitting in with a busy schedule.
When it comes to the favourite type of staycation, cottage-style holiday homes are the most popular choice, overtaking luxury hotels which were the top pick last year. Interestingly, 54% of people will book a holiday based purely on the accommodation rather than the location.
The convenience of travelling within the UK is the main reason (43%) for choosing a staycation over a foreign trip. Exactly a third find it less stressful and 32% are swayed by the cheaper costs compared with travelling overseas.
For those who will be making a UK break their main holiday this year, they are estimated to spend an average of £1,070 in total – including travel, accommodation, food and spending money.
According to the data, coastal and countryside walks are travellers’ favourite UK holiday activity, along with exploring local attractions and enjoying pub lunches. In addition to visiting the more well-known areas, 36% plan to travel to locations off the usual tourist trail.
Somerset, Argyll and Bute, and Kent are among the lesser-visited places those polled would like to venture to. It was also revealed that 65% get satisfaction from uncovering hidden destinations or attractions.
Graham Donoghue, for Sykes Holiday Cottage, added: “It’s been interesting to dig deeper into the travel trends impacting staycationers this year. As well as the growing desire for more regular escapism, amongst many we’re seeing a thirst for in-cottage experience and exploration of less-trodden destinations.”
“There are so many options available to British travellers when it comes to staycations, from picturesque countryside retreats to vibrant city breaks. Although Cornwall is the most popular destination this year, there are lots of other, more unsung locations that shouldn’t be missed.”
TOP 10 UK HOLIDAY DESTINATIONS IN 2024.
- Cornwall.
- Scottish Highlands and Islands.
- London.
- Devon.
- Yorkshire.
- Cumbria.
- North Wales.
- Norfolk.
- Dorset.
- Isle of Wight.
TOP 10 UK HOLIDAY DESTINATIONS IN 2023.
- Yorkshire.
- Cornwall.
- Scottish Highlands and Islands.
- Cumbria.
- Northumberland.
- Devon.
- Norfolk.
- Berkshire.
- North Wales.
- Isle of Wight.
