The pizza chain is planning to open more than 70 new stores this year as it continues to eye expansion after opening 60 takeaways last year
Domino’s Pizza has seen a sharp rise in customers using its app as the food chain sets its sights on expansion.
The company has updated on its figures for the first quarter. It reported a 0.4% decrease to £385.1million in the first quarter, compared to last year’s figures, The total order count decreased 1.8% to 17.7 million, attributed to a sluggish January, which is traditionally a calmer month post-Christmas festivities, coupled with consumers’ budget-conscious start to the new year.
However, it bounced back with stronger sales in February and March, navigating through an “uncertain market”. The brand said it had seen a 37% increase in customers using its app over the past year, with app-based orders jumping by more than 11%.
Looking ahead, Domino’s is gearing up for major events like the men’s Euro football tournament, eyeing the potential for a spike in sales as fans enjoy matches from the comfort of their homes. Innovation isn’t taking a backseat either, with the launch of enticing deals such as a £4 lunch special and the introduction of a Cadbury Creme Egg cookie – their most successful dessert debut in nearly ten years.
On top of these initiatives, Domino’s is experimenting with a loyalty programme aimed at rewarding its frequent patrons. It has also set its sights on further expansion with plans to open over 70 new stores this year, building on last year’s impressive growth of 60 new openings.
The company remains committed to its ambitious expansion goals, aiming to reach 1,600 stores in the UK and Ireland by 2028, and 2,000 by 2033. Domino’s chief executive, Andrew Rennie, said: “I’m excited by the momentum we have in the business. We have a fantastic pipeline of initiatives across our UK & Ireland business driven by real energy from our colleagues and our franchisees.”