Discount chain B&M started selling bottles of the popular alcopop last year, but now, it has confirmed that there is new resealable packaging for this summer
Iconic alcopop Reef is making a return to shop shelves after 20 years. Reef is a fruity orange and passionfruit vodka drink that was extremely popular in the late 1990s.
Discount chain B&M started selling bottles of Reef last year, priced at £8.50 for a pack of ten. But now, it has confirmed that Reef is being repackaged for sale this summer, with a 330ml resealable carton.
A 15-pack of the cartons costs £27, working out at around 55p per drink. Reef has an alcohol by volume (ABV) measure of 3.4%. We’ve asked Global Brands, the parent company behind Reef, which stores will stock the new packaging, and we’ll update this story when we get a response.
Matthew Bulcroft, Marketing Director for Global Brands, said: “Since we relaunched Reef back into the UK market last year, the brand has delivered exceptional sales performance, and with customer demand at an all-time high, this new format range is set to reinforce Reef’s position as a dynamic force in the RTD category.
“Launching the UK’s first alcoholic RTD in a Tetra Pack is a major milestone and a testament to our commitment to innovation. We’re incredibly proud to lead the way with this format and we can’t wait to see how consumers respond.”
It comes after Bacardi Breezers returned for the summer, price at £2 a bottle and with flavours including Zesty Orange, Zingy Lime and Crispy Watermelon.
Elsewhere, Double Diamond returned to Tesco stores earlier this year, priced at £5.75 for a pack of four 440ml bottles, or £5 with a Clubcard.
Known for its bright red and yellow logo with two large Ds, Double Diamond was first brewed in 1876 as an India Pale Ale and was extremely popular in the 90s, with more than 50 million pints being sold in a single year at its peak.
You may also remember it from its famous slogan: “A Double Diamond works wonders.” But sadly as its popularity waned, Double Diamond was discontinued in the 2000s.
The version of Double Diamond in Tesco has an ABV of 3.8% and is made with a new recipe featuring Citra, Columbus and Mosaic hops.
Double Diamond is currently available at 12 pubs across the UK with plans to expand it to more locations. In a social media post published on the Allsopp & Sons Instagram page last year, announcing the return of Double Diamond, one person said: “Had some today absolutely delicious !!”
Another said: “I still remember the jingle!” A third person, quoting another Double Diamond jingle, said: “Double Diamond works wonders, works wonders, so drink one today.”
