It’s the perfect time to update your scent wardrobe – from the latest versions of classic perfumes to new niche fragrances, there’s a lot to choose from, but our beauty editor has got you covered
Spring is traditionally a time for fresh starts and new beginnings – and a whole load of new fragrances hitting the shops, as well as some existing classics. To help you to point your nose in the right direction, here are my favourites that are worth sniffing out, from new versions from household brands to niche perfumers creating truly stand-out scents.
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16 best perfumes for spring 2025
Floral
Marc Jacobs Daisy Glow Eau De Toilette, £67 for 50ml from The Perfume Shop
Nothing marks the arrival of spring quite like a new Marc Jacobs Daisy fragrance blossoming into the shops, and the limited edition Daisy Glow is like a ray of sunshine on a grey day. With sunny notes of marigold, sweet orange and vanilla, it’s a floral that is certain to put a smile on your face and a spring in your step.
Kenzo Flower Ikebana Indigo Eau De Parfum, from £78 for 40ml from The Perfume Shop
This spring, Kenzo perfumes are leaning away from their signature red poppy and towards the colour blue – indigo blue, to be precise – the dye which has been used to tint Japanese fabric for centuries, and which is celebrated here. Iris gives the floral notes a delicate finish, enhanced by matcha tea and blue vanilla.
Parfums de Marly Valaya Exclusif Eau De Parfum, £165 for 30ml from Selfridges
If there’s a fragrance that perfectly captures the ‘quiet luxury’ trend, it’s this new scent from Parfums de Marly. It features a heart of white flowers, with almond, vanilla and sandalwood adding a clean, cosy ‘skin scent’ vibe reminiscent of oat-milk lattes, bouclé sofas and cashmere throws.
Kenzo Flower Ikebana Mimosa Eau de Parfum, £78 for 40ml from The Perfume Shop
This fragrance will grace your dressing table like a sprig of mimosa flowers swaying in the spring breeze, offering hints of sesame, kumquat and stress-reducing hinoki wood, reports OK!. Plus, its ingredients are 91% natural.
Givenchy Irresistible Very Floral Eau de Parfum, from £69 for 35ml from Lookfantas tic
This isn’t just a floral perfume; it’s a very floral perfume. It combines Irresistible’s usual rose notes with an even greater array of flowers: Centifolia rose from Grasse in France, Madagascan ylang ylang and Indian jasmine sambac. It’s a sparkling bouquet hinting at sunnier days to come.
Jimmy Choo Blossom Special Edition Eau de Parfum, £58 for 60ml from Boots
This smells undeniably of flowers but also explores other fragrance families with notes of frangipani, exotic fruits and rich sandalwood. Let’s call it a sweet/fruity/woody floral, presented in a vibrant new bottle.
Fresh
& Other Stories offers Paper Blossom Eau De Toilette, £32 for 50ml from & Other Stories
This fashion editor’s favourite store is quickly becoming the go-to for high street fragrances that look and smell much more expensive than their price tag. Paper Blossom – a blend of green pear, blue agave and violet inspired by crisp early mornings and blooms starting to unfurl – is perfect for this time of year.
Issey Miyake L’Eau d’Issey Eau De Parfum Intense, from £61 for 50ml from The Perfume Shop
Issey Miyake is famous for its aquatic scents, and smelling this new, more intense, iteration is like diving straight into the ocean. Centred around the underwater plant Neptune grass along with light floral notes, it’s refreshing, green and minerally, while 91% of its ingredients are of natural origin.
Fruity
Phlur Golden Rule Eau De Parfum, from £29 for 9.5ml from Space NK
This statement new offering from Phlur delivers a big hit of mandarin, pink pepper, coconut milk and orange flower that’s warm, luxe and utterly irresistible. If the jazzy gold bottle doesn’t win you over, the first spritz certainly will – it’s got the whole beauty team obsessed.
Molton Brown Bluebell and Wild Strawberry Eau De Parfum, from £18 for 7.5ml from Molton Brown
Molton Brown is more than just a luxury soap brand. Its eau de parfums are worth checking out, especially this scent that’s reminiscent of a William Morris print in fragrance form. It combines wild strawberry with an earthy aroma inspired by a walk through a bluebell-covered forest.
Aerin Mediterranean Honeysuckle Figue Eau De Parfum, priced at £108 for 50ml from Estée Lauder
This is perfect for those longing for summer. This limited edition EDP transports you to the Mediterranean, where lazy summer afternoons are spent in blooming gardens and indulging in freshly picked figs. It’s a warm, juicy, pretty perfume for those who enjoy fruity-floral combinations.
Gourmand
Yves Saint Laurent Black Opium Over Red Eau de Parfum, from £72 at Boots
A sweet twist on the original Black Opium, which is known for its sensual black coffee and vanilla notes. In this EDP, it’s been mixed with juicy cherry and a hint of mandarin, creating a grown-up Dr Pepper-like spritz.
Marc Jacobs Daisy Love Pop Eau de Toilette, currently £62.05 for 50ml from Sephora (usual price £73)
Tapping into the ongoing pistachio trend in the perfume world, this woody gourmand blends the creamy green nut with notes of raspberry, chantilly cream and driftwood, resulting in a deliciously scented concoction.
Statement scents
D. S. & Durga Black Magenta Eau de Parfum, £229 for 100ml from Liberty
Get ready to hit the town and crank up your eyeliner, because D. S. & Durga are whisking you away for a wild night in New York City with this fragrance. It’s described as “a little bit trashy, a little bit classy” and promises a potent mix of pineapple cocktails, magenta flower, black amber and tobacco.
Moschino Toy 2 Pearl Eau de Parfum, from £46 for 30ml from The Perfume Shop
This adorable bear-shaped bottle is dipped in a mermaid-esque chrome finish. Inside, expect an eclectic blend of lemon sherbet, oregano and sand – more exotic escape than British seaside.
The Merchant of Venice Maria Callas Eau de Parfum, from £136 form 50ml from Selfridges
Created with the Maria Callas estate, this elegant and feminine perfume reflects the multifaceted life of the opera singer known as ‘La Divina’ to celebrate what would have been her 100th birthday, hitting high notes of black pepper, blackcurrant, rose and cedarwood. Look out for the biopic starring Angelina Jolie in the title role.
