British sleep tech brand Simba teams up with The Sleep Charity to launch plans for unique retreat in England’s most eastern point so that tired Brit can learn how to get a good night’s rest and potentially live longer
Sleep-deprived Brits have been told there really is a ‘right side of the bed’ to get out of – and it’s in a popular UK county.
Shut-eye experts have dreamed up a unique getaway designed specifically to leverage daylight to improve guests’ slumber. And worked out it should be in the the easternmost point in the UK – picking a specific spot in Suffolk.
Now designers have proposed plans for a unique Breaking Dawn retreat, which they hope to open to guests in July 2025. Situated at Ness Point, Lowestoft it is the furthest east Brits can travel to in the UK. Crucially it is the first place in Britain to greet the morning sun. And this sunlight is key to sleeping well.
Award-winning British sleep tech brand Simba has teamed up The Sleep Charity to unveil plans for the retreat project. And explained the importance of early sunlight. Lisa Artis, deputy CEO from the charity, said: “Morning light is the single most important ingredient for setting our circadian clock. It helps our body clock match nature’s day-night cycle.
“This makes our sleep routine stronger, keeping us awake in the daytime and ready for sleep at night. At night, light can disturb your sleep, but in the morning, it can be the golden ticket to better rest.”
Dramatic floor-to-ceiling glazing with precision-automated blinds are timed to rise exactly at sunrise in the apartment should it get local council approval. This encourages guests to wake gradually in each of the four sleep-optimised suites at the first-of-its-kind sleep retreat.
Plans for the Breaking Dawn retreat follow new research from Simba, revealing nearly a third of Brits (33%) get less than three hours of daylight exposure daily in summer, surging to two-thirds of adults in winter. This limited exposure can severely impact sleep quality, mental health and overall well-being, highlighting the need for greater daylight awareness.
The data also shows nearly half of Brits (42%) now prioritise rest, sleep and reconnecting with nature when booking holidays. Early images of the Breaking Dawn retreat show natural noise-absorbing pulp panels for restful acoustics.
Simba is also collaborating with sound engineers to curate healing 528 Hz frequency playlists and 432 Hz compilations to encourage greater connection with nature, reduce the stress hormone cortisol and increase oxytocin. Breaking Dawn retreat won’t just rely on sunlight to improve your rest. Each suite will come complete with Simba’s award-winning cool-touch pillows and duvets, using patented Stratos technology.
‘Add years to your life’
Guests will also learn how exposure to natural light boosts energy levels and sets the body’s internal clock for deeper, more restorative sleep. A breakfast menu, rich in melatonin, tryptophan, serotonin and Vitamin D, together with cortisol-lowering smoothies will also be served to visitors.
Simba CEO Steve Reid adds: “Sleep was once considered the dullest thing you could do on holiday, now it’s celebrated as an essential reset for the mind and body. People are increasingly aware of the harmful effects of high cortisol levels linked to stress and disrupted sleep patterns.
“With more of us struggling with sleep, quality rest has become a precious commodity. It’s essential for your body and brain to function properly and can add years to your life.”
Mr Reid says Simba has reached out to local authorities to get the project off the ground and anticipate ‘further updates in the near future’. If the sleep retreat receives the council’s approval, stays at Simba’s Breaking Dawn retreat will start from £295/night.
