Kim Kardashian’s iconic US-based clothing brand, Skims, is opening its first UK shop – and we’re so excited, we’ve chosen our top five things we can’t wait to shop in-store
Fashion shoppers, buckle your seatbelts, as it’s just been announced that the iconic brand from Kim Kardashian is set to be opening its doors in the UK for the first time ever. That’s right, Skims has just signed a ten-year lease to its first store in the UK, taking up residence on London’s Regent Street.
Taking its first steps across the pond, Kim Kardashian’s clothing brand originally started as comfortable and flattering shapewear for every woman, which then expanded its apparel line to loungewear and underwear, even branching into men’s fashion. The well-known US brand is set to open in the summer of 2026.
And while that may seem like an age away, don’t worry – you can temper your excitement for the physical store by shopping online, and we’ve picked our top five things we’ll be shopping from Kim K’s iconic brand.
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1. Soft Lounge Sleep Set
Shop here for £128
A pyjama set loved by Molly-Mae, Skim’s soft pyjama set boasts a classic design, featuring a long-sleeve top and matching pants that are suitable all year round. Made with ultra-soft modal rib fabric, this sleep set is a lightweight, comfortable sleep and loungewear option that comes in a host of shades and sizes.
2. Soft Lounge Long Slip Dress
Shop here for £80
The perfect pick for this current heatwave, whether you’re out on a casual day with friends or heading out on a date, this understated and chic maxi dress comes in a range of colours and sizes that make it an ideal choice for any body shape. Currently boasting the internet’s adoration, this dress is made with Skim’s signature modal rib fabric. The addictively soft, full-length silhouette is set to flatter and accentuate your curves with its slinky feel and body-hugging fit. Boasting a flattering straight neckline and adjustable spaghetti straps, this piece is sure to be a staple in your spring and summer wardrobe.
3. Square Neck Bodysuit
Shop here for £60
A winner in every wardrobe, no matter the season, this bodysuit is a must-have that can suit any outfit for any occasion. Featuring a square neckline and low scoop back that makes it a flattering base layer or everyday wardrobe staple, it offers a high-cut leg opening and thong back that’s perfect for staying invisible under clothing. Flattering on any body type, this signature item comes in a host of neutral and fashionable shades that are ideal for pairing with any look, all year round.
4. Cotton Jersey Foldover Pants
Shop here for £64
As Y2K fashion comes back into the forefront of all our fashion wants, these flared trousers are sure to be a go-to for comfort and style this spring. Offering a cute finish that doesn’t sacrifice comfort, these lounge-style trousers offer a comfy folded waist that adds a feminine touch to your looks, whether you’re at home or on the go. Made with the same Skims signature soft, breathable jersey fabric that enhances your curves and comfort, these trousers also come in various shades to choose from.
5. Cotton Jersey Lace Cami and Short Set
Shop here for £68
this cami and short set
