B&M shoppers are planning a trip to the popular store after spotting two new flavours of KitKat are available. The iconic chocolate bar, which was founded in the 1930s, is sold in more than 80 countries

Four finger KitKat partly unwrapped and laying on top of a pile of fully wrapped KitKat bars.
A new flavour of KitKat bars has delighted B&M shoppers (stock image)(Image: Dominic Lipinski/PA Wire)

KitKat fans are keen to snap up two new flavours of KitKat after they were spotted at B&M stores. The Nestlé chocolate bar, made up of layered wafers coated in milk chocolate, has been a mainstay on countless confectionery shelves up and down the country since it was first launched in 1935 as the ‘chocolate crisp’.

Over the years, various flavours of the beloved chocolate bar have delighted fans, including a Rolo Caramel version of the KitKat Chunky released in May, and now two new flavours are currently creating a flurry of interest. Popular food-focused account New Foods UK shared an image of the two new bars across social media after they were seen at B&M.

The new flavours are Honeycomb Buzz, made with honeycomb flavour, and Gold Crush, made with “crushed caramel crisps”.

New Foods UK shared the image, captured in the aisle at a B&M store, on both Facebook and Instagram.

On Facebook, people were keen to share their thoughts in the comments section. One person said: “I have to get these”.

Another said: “Very interesting” while a third said: “Can’t wait to try them”.

Someone else commented: “Ooh now we’re talking”.

Countless others simply tagged their friends to direct them to the post. Over on Instagram, the response was similarly enthusiastic.

One person who had tried them shared: “Both very good!” while many others tagged their pals to draw their attention to the new flavours.

KitKat was originally founded in the 1930s by British confectionery company Rowntree’s. According to KitKat’s website, it came about through the desire to create “a chocolate bar that could be consumed on-the-go without creating a mess”.

In the late 1980s, it was taken over by Nestlé and is now “sold in over 80 countries and is one of the most popular chocolate bars worldwide”.

New Foods UK has cultivated a dedicated following on social media due to its consistent updates offering photos and videos of all the latest sweet treats, snacks and more found in supermarkets and other retail outlets across the nation.

The account, which has an impressive 373,000 followers on Instagram, frequently posts reviews after sampling new products, too.

Famed retailer B&M, where the new KitKats have been spotted, is similarly popular for its wide range of household goods and products, from food and beverages to home accessories and even gardening supplies.

It was established by Malcolm Billington and Brian Mayman, with the first shop opening its doors in Cleveleys, Lancashire, back in 1978.

Its now renowned name originates from its founders, although it was initially known as Billington & Mayman before being abbreviated to B&M.

Since its inception in the 1970s, it has expanded and now operates more than 740 shops in the UK, along with 124 stores in France.

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