A series of giant projections were beamed onto County Hall and the London Eye last night
London landmarks become backdrop for cutting-edge projections
Last night, a surprise projection show lit up the iconic London Eye and County Hall.
The multimedia spectacle used cutting-edge mapping and hologauze technology to project a series of images celebrating key milestones in human evolution and invention throughout history.
The visual journey, projected along the Southbank, began in the Stone Age and wrapped up in the present day, highlighting the creation of Artificial Intelligence technology.
It covered ancient civilisations, the rise of the Renaissance, and the Industrial Revolution, before offering a glimpse into the potential future of human innovation.
The striking display was commissioned by Samsung to mark the launch of their new Galaxy S25 series. The new series introduces an AI companion designed to revolutionise how people interact with their phones.
Annika Bizon, director of mobile experiences at Samsung UK & Ireland, said: “Our event represents more than just a showcase of cutting-edge technology – it’s a celebration of human progress.”
Subsequently, in a recent study AI was ranked as a better invention compared to streaming services, electric cars and social media platforms.
The research suggests that most adults believe artificial intelligence (AI) will impact our lives in the same way as computers, smartphones and televisions have.
Most people reportedly use AI-assisted tools to get recommendations on what to watch or listen to, and also use it to assist them with written content. This is primarily done on smartphones, but nearly half, 46%, also make use of AI-tools on their laptops or computers.
Annika commented: “We wanted to create a truly immersive experience that connects emotionally and intellectually, highlighting how the evolution of AI will play a pivotal role in the next chapter of our evolution,”.
By 2025, over one-third plan to increase their use of AI. Among those surveyed, 34% wish to use it to enhance their skills and learn new things, while another third aim to use it to assist them with life admin tasks.
The majority of adults admitted they find it hard to believe just what sort of technology is available to them today. Over the next 25 years, 66% anticipate innovation to accelerate at a faster pace than in previous years.
