Man Utd star’s value has dropped by £90m from remarkable peak aged 19

Manchester United winger Jadon Sancho, who is currently on loan at Aston Villa, has seen his transfer value plummet in recent years – down to a fraction of what he was worth in 2020

Jadon Sancho’s value has nosedived since his move to Manchester United. The 25-year-old, who recently secured a loan switch to Aston Villa, was once hailed as one of the brightest talents in European football.

This reputation convinced United to fork out a whopping £73million to lure him away from Borussia Dortmund in 2021. At that time, the fee – one of the largest in English football history – seemed justified since, just a year prior, Transfermarkt had valued Sancho, then only 19, at an impressive £113m.

However, his value has plummeted ever since. Today, he’s estimated to be worth around £24m – a jaw-dropping £89m decrease in just five years. A lacklustre and unproductive spell at Old Trafford is largely to blame, with Sancho struggling for form, confidence and goals.

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He managed to score a mere five times in all competitions during his debut season with the club – a stark contrast to the 16 and 20 goals he netted in his last two campaigns in Germany. Managerial changes certainly didn’t help matters, nor did the unexpected return of Cristiano Ronaldo.

Ole Gunnar Solskjaer, the man who brought Sancho to the club, was given the boot before Christmas, while Ronaldo’s comeback forced a reshuffling of the attack that saw Marcus Rashford moved to the left and Sancho awkwardly slotted into an unfamiliar position on the right.

Things initially looked up when Erik ten Hag joined in 2022. Sancho finished the 2022/23 season with six Premier League goals and a more pivotal role in the first team. But everything fell apart at the start of the next campaign.

In September 2023, Sancho was axed from the squad to take on Arsenal, with Ten Hag openly slamming his training displays. Sancho fired back on social media, branding his boss a liar and insisting he had been turned into a “scapegoat.”

What came next was a four-month battle. Exiled to work with the reserves, Sancho eventually landed a loan switch back to Dortmund. By that point, though, his market worth had crashed to £22m – the lowest since his breakout campaign in 2017/18.

Returning to the Bundesliga, Sancho enjoyed a modest renaissance that offered glimpses of the talent United had been desperate to capture. He bagged three goals and three assists in 21 games and played a key role in Dortmund’s run to the Champions League final, where they came up short against Real Madrid.

His brilliant semi-final display against Paris Saint-Germain drew compliments from Ten Hag himself, who hailed it as proof of United’s initial gamble on him. This period not only rebuilt some of his belief but also steadied his market worth briefly, providing a ray of light during the chaos.

That hope was fleeting, though, as Sancho’s 2024/25 loan to Chelsea became another tale of disappointment. Arriving on deadline day with an obligation-to-buy clause valued at around £25m, he battled for regular starts in a packed forward line under Enzo Maresca.

Throughout the season, Sancho managed to net just three league goals, a far cry from his dazzling performances in the Bundesliga. Chelsea, disappointed with his output, chose to fork out a £5m termination fee rather than seal the permanent deal.

Now on his third consecutive loan stint, this time at Aston Villa, Sancho’s market value is a mere £24m – barely a third of what United shelled out four years ago. The Red Devils are still footing part of his wage bill, and they’re hoping that a successful run at Villa Park could either pave the way for a permanent departure or reignite the possibility of him re-joining the squad.

Regardless, Sancho’s career trajectory serves as a stark warning about unmet potential in contemporary football, where hype and hefty price tags can easily collapse under strain.

Perhaps at Villa, under the watchful eye of Unai Emery, Sancho can finally put a stop to his downward spiral, boost his worth, and remind everyone why he was once touted as one of Europe’s most promising talents.

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