Trending beauty brand Laneige – which Molly-Mae Hague regularly rates and recommends – has just expanded its popular skincare line with a gorgeous new skin-plumping serum
TikTok-viral beauty brand Laneige – best known for its Lip Sleeping Masks, pots of thick, rich lip balm in a range of delicious flavours – also makes some equally impressive skincare products – and the latest to launch is a super-hydrating, ‘youth-preserving’ serum that promises a plumper, juicier, more radiant complexion.
Laneige has just added to its Bouncy & Firm skincare line with the new Bouncy & Firm Serum, which launched today (11 March 2025) exclusively at Space NK. This lightweight formula claims to result in skin that is, according to Laneige, ‘visibly plumper, firmer and smoother’, while also tackling ‘early line formation’.
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The key ingredients in this must-have new serum – which costs £39 for a 30ml bottle – include a plumping and hydrating peony and collagen complex, firming peptide water, and 24,000 of what Laneige calls SmoothTech™ Capsules, which smooth the skin. The result is a lightweight, non-sticky and quickly-absorbed formula that instantly makes skin look better.
We think it’s a great one for guys too, whose skin often suits a clear, hydrating, gel-type serum.
Space NK says that this new serum pairs perfectly with Laneige’s Bouncy & Firm Lip Treatment, which costs £23 on its own, or you can buy both of them together for £62 (these lip balms last for ages, too).
Alternatively add Laneige’s most iconic product to your basket: the Lip Sleeping Mask, £21. Now available in a number of different shades and flavours, this lip balm went even more viral after mega-influencer Molly-Mae Hague revealed that she packed it in her hospital bag before giving birth to daughter Bambi.
Another Laneige product Molly loves is the Water Bank Blue Hyaluronic Cream Moisturiser, £19.50. On a video on Lookfantastic’s TikTok channel, the 25-year-old says, “I’ve put so many of my friends and family onto this. For dryness, this is incredible, and it’s not too unreasonably priced.
“The consistency and the formula is so lightweight yet so hydrating, and under make-up this sits beautifully too.”
If you’re looking for an alternative to the new Laneige Bouncy & Firm Serum, we also really love Vichy Mineral 89 Hyaluronic Acid Hydrating Serum; at 75ml, you get more product for your money, and it’s currently part of a ‘buy one Vichy product, get one half price’ offer at Boots.
You’ll also find the cult classic No7 Protect & Perfect Intense ADVANCED Serum reduced down from £27.95 to £10 today as part of Boots’ £10 Tuesday deals – but you’ll need to be quick if you want to nab it at this price.
