Morrisons launched its price match in February 2024 with over 200 products and the supermarket checks items twice a week and adjusts prices if necessary
Morrisons is expanding its Aldi and Lidl price match initiative and it now includes more than 500 items.
The new additions include everyday products like olive oil, coffee, eggs, single cream and pasta sauce. These join items that already available as part of the price match, including bananas, potatoes, broccoli, and onions. Morrisons says all items included in the initiative are the same price as, or cheaper than, Aldi and Lidl.
Morrisons launched its price match in February 2024 with over 200 products. The supermarket checks items twice a week and adjusts prices if necessary. Customers can find these savings in all Morrisons supermarkets, online, and via Click & Collect – though Price Matched products aren’t available in third-party platforms like Amazon or Deliveroo.
Gareth Lloyd, Head of Price at Morrisons, said: “We’re starting 2025 by doubling down on value for our customers. Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons. This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”
It comes after Morrisons customers were left furious after theirChristmasorders were cancelled and others weren’t able to claim discounts on their shop last week. On the MorrisonsFacebookpage, people commented that Christmas deliveries they ordered a month ago have been cancelled.
In response to the tech issues, Morrisons applied some loyalty discounts to all customers – even if they’re not members of its More Card scheme. More Card customers also got an extra 10% off their entire shop “as an apology” for the glitch.
Morrisons price match examples
- Morrisons Full Roast Coffee 200g – £1.85
- Morrisions Olive Oil 1l – £7.29
- Morrisons British Single Cream 600ml – £1.98
- Morrisons Tomato & Chill Pasta Sauce 500g – 69p
- Morrisons The Best White Golden York Free Range Eggs 6 Pack – £1.99
- Morrisons British Semi Skimmed Milk 4 Pint – £1.45
- Morrisons Bananas 5pk – 78p
- Morrisons Carrots 1kg – 65p
- Morrisons Onions 1kg – 99p
- Morrisons Chopped Tomatoes 400g – 49p
- Morrisons Chicken Breast Fillets 1kg – £6.49
- Morrisons Toastie White Loaf 800g – 75p
- Morrisons Orange Squash No Added Sugar Double Concentrate 1.5l – 95p
- Morrisons Penne Pasta 500g – 75p
- Morrisons Plain Flour 1.5kg – 79p
