Exclusive:
The Reform UK leader has teamed up with a US outfit to promote a new “community cashback” scheme in what will be his tenth side hustle – scoring him a total of half a million on top of his MP’s salary
Nigel “Nine Jobs” Farage has found time for a tenth role among his £1m a year side-hustles – selling nappies online.
The Reform UK leader has recorded a video for a US-owned retailer offering “community cashback” on household items including nappies. It comes after the Mirror revealed that Farage earns more than any other MP from outside jobs, banking a whopping £571,585 on top of his MP’s salary in less than six months. We can now reveal that he has taken on another role promoting retail start-up WeSave online.
A video posted on X last week shows Farage, wearing a suit and tie, standing in an oak-panelled room and announcing to the camera: “We are facing a cost of living crisis in the United Kingdom and I have decided to do something about it.” But this is not a Reform UK policy announcement. Instead, Farage continues: “Here is a brand new concept. It’s called WeSave and if as consumers we get together and buy in bulk you can get much cheaper prices for everyday goods. We are going to start with nappies. The more people that join, the cheaper they will be … click that link, it’s free to join. It’s going to save you a lot of money.”
Farage, who has four children from two marriages, was asked in 2015 if he had ever changed a nappy and the former public schoolboy replied in Latin: “In extremis” – meaning only in emergencies. We asked Farage about his work for WeSave and he told us: “I was not paid for the video. I very much hopes that the concept works as it will save people real money.”
The WeSave website does not contain any company information but says it is “powered by ChaChing”. ChaChing is founded by Maximillian Hannibal Sugrue and his father Christopher Sugrue is listed on Companies House as co-director and “person of significant control” of ChaChing UK Ltd. Christopher Sugrue was the founder of a hedge-fund firm called PlusFunds Groups Inc which collapsed in the early 2000s allegedly owing $263 million (£212m).
Mr Surgue told us that UK We Save is a campaigned owned by United To Save LLC and that Chaching UK Ltd was owned by ChaChingMe Inc, registered in Nevada, USA, and was controlled by more than 30 shareholders and investors. He added: “ChaChing is absolutely honored to work with Nigel Farage and UK We Save to help bring prices for essential items down for UK families. Nigel has been a champion of helping U.K. families out of the cost of living crisis.
“To ensure maximum savings for families, UK We Save, Nigel, ChaChing and all the services provided are providing services for minuscule margins which are distributed between the parties. Helping UK families during hard economic times is what primarily motivated Nigel to engage with this effort.”
Farage already has eight other outside jobs which takes up an estimated 22 hours a week of Farage’s time, all while he earns £91,000 a year as the MP for Clacton. His most lucrative gig, earning nearly £8,000 an hour, involves selling gold as a “tax-free” investment. He recently declared £189,300 worth of earnings from Direct Bullion for working a maximum of four hours a month since he was elected MP.
Farage’s other most lucrative jobs are as a TV presenter on GB News, for which he earns £2,494 an hour, as a public speaker, which bags him £2,179 an hour, and recording personalised video messages on the app Cameo, for which he trousers £563 an hour. Farage told us: “These figures are nonsense. I work more hours a week than most people could even contemplate.”
