Shoppers were stunned by the velvet blush range that’s been compared to the viral blushes from Selena Gomez’s brand, Rare Beauty

A shopper has wowed make-up lovers after showing off No7’s velvet blush products which look ‘almost identical’ to Rare Beauty’s viral blushes. Selena Gomez’s make-up brand Rare Beauty is known for its range of products, including its Melting Blush.

Available for £21, the fan-favourite cream blush comes in five colours and has proven itself something of a social media sensation. But it’s not the only blush making waves, as No7’s cream variety has also gone viral, and shoppers think it resembles Rare Beauty’s range.

It’s available in three shades: rose dream, mauve cloud, and coral kiss, but at £12.95 it’s significantly cheaper than the Rare Beauty range, available in nearly rose, nearly mauve, nearly neutral, nearly berry and nearly apricot.

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As per No7’s description, the velvet blush ‘builds from a soft focus flushed effect to vibrant splash of colour perfect for everyday’ and the ‘lightweight formula is infused with squalane, which melts upon application and provides a beautiful blurred, velvet appearance to the skin with long-lasting effects.’

Meanwhile, Rare Beauty’s blush is said to be ‘inspired by the soft, flushed look we get when we feel the most vulnerable’ and the ‘unique liquid-like cream melts on contact for a truly weightless wash of colour that lasts all day,’ according to the product description.

The brand also claims the ‘first-of-its-kind formula combines pigments with a non-greasy blend of lightweight oils and spherical powders for a mistakeproof blush like you’ve never seen or felt before.’

One excited shopper noticed the similarity between the products praised No7’s offering. TikToker @beautyglowgirl said the No7 product ‘looks exactly like the Rare Beauty blushes but £10 cheaper.’

Elsewhere, @sophdoeslife compared the two products and shared a glowing review. While the beauty guru found the Rare Beauty version to be creamier and noticed a difference in the formulas, she was still impressed by the cheaper option. “It’s blended really nicely with my make-up,” she shared. “They are both really nice.”

Both products have also received rave reviews from other customers. Reviewing the Rare Beauty blush, one shopper said: “Absolutely love it! Super easy to use and blend.” A second wrote: “Amazing! The formula it’s so gentle and it melts like butter,” and someone echoed: “This is such a natural but glowy blush.”

But another reviewer noted: “So I LOVE love love the packaging and the shades and I really really wanted to love it, after about 2 months using it regularly, I’m sad to say that it ends up patchy no matter how I apply it and the worst thing is to apply it on naked skin without concealer – just ends up very patchy and imperfect.”

Reviewing No7’s range, a different shopper wrote: “It goes on like a dream and gives a beautiful natural finish.” Another fan praised: I love this blush, every thing about it is pretty from the packaging to the colour and how beautifully it goes on, I did use my fingertips to apply it as I preferred this to using a brush. The colour looks really beautiful on and it stay on all day.”

However, someone else suggested the product is not long-lasting, though they liked the look achieved with the blush. They wrote: “I didn’t find using a fluffy brush that easy to get enough colour so prefer fingertips and applying with a tapping motion.

“It takes a bit of product to build up the colour and I didn’t find it lasted that long (even with a good primer, base foundation and setting spray after) however for a basic day look it’s lovely and the case is compact so easy to travel with.”

Other cream blushes popular with beauty lovers include Beauty Pie’s £12 cream blush, REFY’s £16 cream blush, and Charlotte Tilbury’s £30 lip and cheek glow.

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