‘There’s still a collective spirit’
Richard Masters, the Premier League’s chief executive, says that clubs compete with each other off the pitch as well as on it – and has no problem with so-called ‘creative accountancy’.
“There is a collective spirit in the Premier League that still exists, absolutely,” he told reporters in August. “It is a competition, so it is set up for everyone to compete with each other. Clubs compete with each other on the pitch, off the pitch, in sponsorship markets, with investment, all the time.
“Everyone is trying to find an angle, whether it be signing a player, finding a way to be better in the Premier League, and I think that is a great thing. When it comes to rule breaching, I don’t believe in that as you can imagine, and we will deal with that, but I do think there’s a collective spirit.”
