Primark shoppers have dubbed the new dress “gorgeous” and “amazing” after seeing it online

Shoppers and visitors out on Oxford Street on 4th May 2025 in London, United Kingdom.
The Primark dress has been a hit online(Image: Getty)

Primark shoppers are loving an “insane” new dress they’ve spotted online. The retailer is well known for its affordable fashion and beauty – and there may be a new fan favourite in stock.

TikTok user Abi (@abibabex) shared a clip showcasing a number of new Primark clothes, debating which to keep and which to return. Among the various items was the Paula Echevarria Lola V-Neck Maxi Dress in red.

The dress is listed on the retailer’s website as an “elegant V-neck maxi dress with ruffle sleeves.” It is priced at £26.

Alongside her video, Abi wrote: “ermmm I actually am obsessed with the dress at the end.” The clip racked up 374.4k views, 22.6k likes and many comments from excited fans.

Among them, one person said: “Omg the red looks insane on you,” and a second wrote: “Abi babe that red dress.” A third added: “Red dress is amazing on you.”

Primark’s Paula Echevarria Lola V-Neck Maxi Dress(Image: Primark )

A fourth shopper said: “Come to comments to mention the red dress on you but everyone else already did.” A fifth added: “Everything looks brill on you tbf.”

The praise continued, with one shopper writing: “That last red dress looks gorgeous on you wow.” A second said: “Red dress suits you so much omg,” and a third added: “That red dress omg I was speechless. I adore you in dresses.”

Another shopper wrote: “Love the first outfit and the red dress looks insanely good on you!” A different person said: “The red one wow.” A third person commented: “Primark is SO good at the moment.”

Primark’s Paula Echevarria Lola V-Neck Maxi Dress(Image: Primark )

The full Primark product description reads: “Make a statement in the Lola maxi dress from the Paula Echevarria range. This elegant red dress has a stylish V-neckline and delicate ruffle cap sleeves. Cut to a long length, it’s perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!”

The Paula Echevarria Lola V-Neck Maxi Dress is priced at £26 and comes in red, black or green. Shoppers can check stock levels in their local stores or order via Click and Collect here.

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