The clog-style slippers come in a tan colour or a fluffy version perfect for colder evenings.

A fashion influencer has urged others to check out £8 slippers at B&M claiming they are just like a £105 version. Content creator Nicole Wilby told followers to go to their local store in hunt of the bargain footwear that resembles shoes made by luxury brand Ugg.

Posting to social media platform TikTok she compared the Snuggle ladies platform mule, with the women’s Tazz slippers, which are currently listed on the Ugg website for £105.

In a video she said: “Look at the Ugg dupes that they do in B&M for £8. Are you kidding? They’ve also got them in a fluffy style in brown and then we’ve got cream ones for £8, are you kidding? Go to your local B&M and get these shoes.”

On its packaging the Snuggle version promises “pure warmth and comfort” and says: “Luxury slippers with memory foam insoles for extra comfort.” The B&M website adds: “Keep your feet toasty and treat yourself to B&M Stores’ affordable, warming and comfortable range of ladies’ slippers and socks, perfect for the cold winter season.

“Discover cosy snuggle slippers, luxury slipper boots, cuffed mule slippers, Jacquard snuggle slippers, festive Christmas socks and alphabet slippers, all in a wide variety of colours from bright pink and Christmassy red to star designs and stylish greys. These pieces will help ensure you’re feeling toasty all winter long.”

The Ugg Tazz shoes are listed as slippers on the Ugg site but the brand’s footwear is often used interchangeably as slippers and shoes. Ugg says: “This is the clog you’ve been looking for. The platform outsole gives you that of the now lifted vibe, with a secret-sturdy step-in feel.”

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