Whether you missed your shot to pick up Skims’ viral chin contouring strap or didn’t fancy the high price tag, we’ve found the perfect alternative that retails for a more budget-friendly £17

Shoppers rave ‘my jawline looks more toned’ with £17 chin strap to rival Skims(Image: Amazon)

Kim Kardashian’s sell-out sensation proved to be a must-have for beauty shoppers, as it sold out within a day of its launch, despite the £52 price tag. Designed to be a piece of ‘shapewear’ for your face, the wrap is described as a “must-have face wrap,” which “boasts Skims’ signature sculpting fabric and features collagen yarns for ultra-soft jaw support.”

Designed to create a “snatched” effect when you wake up in the morning, many might question the necessity of the Face Wrap when it retails for over £50.

But beauty buffs may have found a more affordable solution with this PLANTIFIQUE Chin Strap for Face Contouring, which is currently on sale for the much more wallet-friendly price of £16.10.

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This best-selling strap is constructed from durable materials that can be washed and reused, ensuring long-lasting use and sustainability in your beauty routine. Made from premium ice silk fabric (76.8% nylon, 23.2% spandex), the breathable and skin-friendly fabric is designed to be gentle on skin, while providing lasting comfort.

Designed with flexible, stretchy fabric, the V-Line shaping mask adapts perfectly to the contours of your face, providing a snug and effective fit for optimal results. This versatile chin strap is designed for all face shapes, making it an ideal addition to anyone’s self-care regimen.

Boasting a majority of 70% 5-star reviews, this chin strap has truly earned its spot in plenty of beauty routines. One happy shopper says, “I’ve been using the Plantifique chip strap for a couple of weeks now, and I’m honestly impressed. I wear it for just 45 minutes a day, and it’s completely painless and comfortable. The material is soft, breathable, and doesn’t leave any marks or irritation on my skin. I was a bit sceptical at first, but I’ve started noticing my jawline looking more defined and toned. I usually put it on while watching TV or doing chores, and it stays in place the whole time. If you’re looking for a simple, easy, and non-invasive way to help tighten your jaw area, I’d definitely recommend giving this a try.”

Another buyer beams: “On the day I tried it, I was feeling really bloated with lots of water retention. After my morning skincare, I put the strap on and kept it on for about an hour while working on my laptop. When I took it off, my face looked noticeably more contoured and “snatched””

They go on to add: “This is only my third time using it, and I’m already seeing a difference and its effectiveness and I love how easy it is to add into my weekly routine. Definitely worth trying if you’re curious about face contouring.”

A third chimes in: “I read a lot and noticed the beginnings of a double chin. I wasn’t sure of how effective this would be. However, after 5 days of use, half an hour at a time, I have noticed a difference. It’s lovely, lightweight and cool, this can be worn whilst doing everyday tasks, indoors. It works for me, so I would highly recommend buying one. Nothing to lose and lots to gain.”

One customer does share one gripe, noting: “I have been using this, but haven’t noticed any difference to the shape of my face. It is comfortable and as described, but unfortunately, the results aren’t there for me.”

For something similar, Wowcher has this Electric V-face shaping Massager, which uses vibrations to create the same snatched look. It retails for £9.99.

If you don’t mind splashing some cash to get a more chiselled chin and jawline, check out this Sensse LED SkinLift Face and Neck Toner Device, which sells for £34.99 at Boots.

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