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Loose Women star Stacey Solomon might be one of the most famous faces on UK TV, but she’s known for being down to earth when it comes to interacting with fans
Stacey Solomon says she considers her followers on social media to be friends – and leaves some of them voice notes even though they have never met.
The TV star also told how she relies on people from Instagram to praise her tidying around the house as husband Joe and their kids never do.
Stacey, 34, said: “I don’t think of social media as social media. I genuinely think of it as like a WhatsApp group. That sounds really weird, but I message people back and sometimes I voice note people forgetting that I don’t know these people. And they’re like, oh my gosh, I can’t believe you just voice noted me.
“I forget that. It’s a community of people and they’re just sort of watching casually. I genuinely feel like it’s a group of mates and I think that’s what I want my social media for.
“I think I feel social media is what I’ve always wanted in like a friendship group. I mean, I’ve got a couple of mates like real life ones, but this feels like a big family to me. And I love being on there, that is the nice thing.
“I enjoy checking in with people coming in. Also, I’ll get real pride out of tidying my kitchen and being like I have tidied my kitchen and people going ‘it looks great’. You don’t get that at home do you? No one says ‘Good job well done’. So that probably sounds really narcissistically self centred, but it’s a great bit of self validation for the very little things in life.”
Speaking in a session at the Advertising Week Europe conference in London, it was also revealed that the ‘Stacey’ factor changed one business’ fortunes overnight.
Rehab hair told in the session how 200,000 people visited their website in 24 hours after Stacey joined the company and began promoting them on social media. The brand also went from ordering 1000 units of products to needing “tens of thousands” and having to move into new warehouse space to cope.
Modest Stacey said the success was primarily down to the products. She added: “I love being involved in everything. I am a control freak. I enjoy design meetings and talking about where we are going to go and how we are going to get there. I love being involved in Rehab and you can do so much more when you are on a level with the brand.
“It comes down to the product and when you have an audience that trusts you and if the product looks really good and the benefits are there for people to see then it will fly. They say it’s down to me but it is what you are offering as well.”
Hardworking Stacey is now arguably the queen of DIY TV with BBC’s Sort Your Life Out and new Channel 4 series Renovation Rescue. But earlier this month, the Mirror told how she is happiest when she is at home on the sofa with husband Joe and their children Zachary, 15, Leighton, 11, Rex, three, Rose, two, and Belle, one.
Stacey said: “I love coming home. My favourite part of the day is getting excited about coming home to Pickle cottage where I live with my husband Joe Swash and five kids. Actually my favourite thing in the world is getting on the sofa.”
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