New research uncovers quirky toilet paper habits of Brits, with Gen Xers unravelling a whopping average of 16 sheets daily
A recent survey of 2,000 adults revealed that while Gen Xers are using toilet paper seven times the length of Big Ben every year, Gen Z uses almost half the amount.
Gen X take the crown for the biggest toilet paper users. On average Brits aged 45 to 64 are using 16 sheets per day, while 9% admitted to using over 30 sheets of toilet roll in a single day. That equates to almost the length of three Shards stacked on top of one another.
Gen Z clearly prove more frugal with their loo roll – almost a fifth (19%) of those aged 18-24 claim to only use 1-5 sheets per day, while over a quarter (26%) reckon they average between 6 and 10 sheets, and a small number (2%) admit to using none at all.
Boomer toilet users take the most extravagant approach of all, with over a quarter (26%) choosing to fold all of their toilet paper sheets into ‘a nice soft cushion’ before wiping. This indulgent habit may contribute to their high daily sheet use – 14 sheets on average, according to the study by bathroom manufacturer nuie.
When comes to the preparation of the loo roll, ‘folding a few sheets at a time’ proves the most popular clean-up strategy amongst every generation, but each age group has its quirks.
Jon Walker, head of marketing at nuie, said: “While it’s rarely talked about, time on the toilet is an important part of everyone’s self-care routines.”
