Superdrug has discounted the £72 fragrance to just £25.60, giving customers a better than half price saving in time for Christmas

Superdrug has drastically reduced the price of a luxury designer fragrance in time for Christmas. With a massive 64% discount, customers can now purchase Issey Miyake L’Eau D’Issey Intense for Him for only £25.60.

Originally priced at £72, this deal saves shoppers £46.40. As part of the better-than-half-price offer, you can use Superdrug’s Order and Collect service to pick it up at your nearest store within 30 minutes.

Interestingly, the 125ml bottle is cheaper than the 75ml version, which costs £40, so you can save more by opting for the bigger size. Issey Miyake L’Eau D’Issey Intense for Him is described as a “luminous, warm and noble Eau de Toilette” with an “enveloping, intensely masculine scent.”

Customers have given the perfume an impressive 4.7 out of five stars, with 93% saying they would recommend it to friends, reports the Manchester Evening News. One reviewer, Judy, wrote: “My husband loves this as it stays on his skin for several hours unlike a lot of perfume that don’t.”

Another reviewer, D, said: “Underated fragrance that every guy should own. Is used for evening occasions and the winter season. I occasionally wear this to the gym and it makes me confident.”

Kohlmann raved: “A beautiful unique scent. I love it. Bought this after asking a colleague the name of his perfume. I must say I have not regretted this purchase.” Humaria highlighted the value, stating: “Lasts a very long time at a good price.”

Dai shared his satisfaction, remarking: “Fragrance is superb, long-lasting, a great smell, not too powering. Always get compliments when wearing it.” Meanwhile, Susie confessed: “I bought this for my husband but I use it too, I prefer it to my perfume.”

Another put: “Great masculine scent. Long lasting. Excellent value for money. Bought as a gift….my son loves it.” Np added: “Bought for my husband as he likes this brand. It didn’t disappoint- very nice fragrance.”

However, not everyone was thrilled, as Jack pointed out a flaw, saying he finished the bottle quite quickly because “the mist comes out way too much compared to other perfumes.” Jahol expressed his disappointment by noting: “To me it didn’t smell that distinctive. This is just very bland.”

If you’re on the hunt for a top-rated designer fragrance to wrap up this Christmas, many alternatives exist. Look Fantastic is offering a deal on Valentino’s Born in Roma Uomo Eau de Toilette For Him, now only £53.60 and with an impressive 4.7 customer rating.

The Perfume Shop has a steal for a 100ml bottle of Hugo Boss The Scent at £44.99, undercutting the 50ml version listed at £65. Over at Boots, Gucci’s Guilty For Him Eau de Toilette slashes more than half price at £34.50, originally £69.

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