The Countdown lexicographer has unveiled the perfectly coined term – which is a play on ‘euphoria’ – characterising the unique joy of receiving a bouquet of flowers
Susie Dent has created a new word – ‘Eufloria’ – which sums up how you feel after receiving a bouquet of flowers. The Countdown lexicographer released the perfectly coined term – a play on euphoria – characterising that ‘flower feeling’, something which has been scientifically proven as a universal experience.
Partnering with personalised greeting cards company Moonpig ahead of Mother’s Day. It combines both the prefix ‘-eu’, used to mean ‘good’ or ‘abundant’, and ‘floria’: a nod to Flora, who in Roman mythology was the goddess of flowers. Susie says the word expresses the unique joy we feel when receiving flowers.
It follows a study which discovered receiving a bunch of flowers will lift the average person’s mood for four days. As many as 85% say they instantly feel happier when they receive flowers, and 30% claim it makes them more productive.
Moreover, over half of the respondents confessed they’re likely to dish out more compliments when they’ve been treated to flowers, and 77% even believe they are a lot nicer to their other half as a result.
In celebration of the new word, Moonpig has launched a limited edition bouquet named ‘The Eufloria’ to help spread the joy this Mother’s Day. Speaking about her involvement, Susie said: “I was delighted to be involved in the search for a word that captures a feeling we all recognise: the simple but profound feeling of happiness that comes from receiving a gorgeous bunch of flowers.”
“Data shows that flowers have a measurably positive impact on our mood, and ‘eufloria’ gives us an opportunity to articulate that.”
The research also revealed that a lucky 21% receive flowers as a gift from friends and family every few months, with 54% most likely to be given them by a partner. Roses were crowned the nation’s favourite, followed by tulips, sunflowers and lilies.
On average, people typically display them for nine days before deciding to discard them. Moreover, 12% go one step further and press or dry them to keep them as a memento.
Four in 10 of those with a mum or mother figure confess they only buy them flowers every couple of months, sometimes less. However, it appears Mother’s Day is an exception as 78% are likely to opt for a bouquet as their gift with men more likely to do this than women but only just (79% vs 73%).
Commenting on the OnePoll.com data, a spokesperson at Moonpig said: “There’s something so uniquely special and heart-warming about receiving flowers as a gift, which is why we wanted to create a word to sum up this feeling.
“Whether you’re buying a bouquet for a special occasion like Mother’s Day, or even those just because moments, flowers have a way of brightening those personal moments, lifting spirits and making loved ones feel truly special.”
