From wine to vodka, British celebrities are taking over the booze business. Here are some alcohol brands owned by your favourite celebrities that are well worth sipping
Celebrities have been steadily pouring into the alcohol industry, turning their personal tastes into booming business ventures. What once felt like a novelty, seeing a star’s name on a wine label or vodka bottle, has now become a full-blown movement.
With A-listers swapping red carpets for vineyards and distilleries, the celebrity booze boom shows no signs of slowing. From curated cocktails to organic wines and sustainable spirits, these household names are proving they’re not just in it for the endorsement deal. They’re building empires, one bottle at a time.
Graham Norton is no stranger to a good glass of Sauvignon Blanc. After all, he’s built an award-winning global brand around it. But this harvest season, the beloved broadcaster rolled up his sleeves in Marlborough, New Zealand, trading the studio for the vineyard to personally blend the twelfth vintage of his wildly popular GN Sauvignon Blanc.
READ MORE: Beautiful Italian region will pay you £83k to move there – but there is a catch
From picking grapes in the Awatere Valley to taste-testing samples and chatting tannins with his long-time collaborators Invivo Wines, Graham is as hands-on as they come. Norton tells The Mirror: “I don’t just put my name to the wines. I’m involved in the process,” he says. “Being here in this stunning region for harvest makes it all the more special.”
Since launching in 2014 with a single New Zealand Sauvignon Blanc, the GN Wines portfolio has grown into a ten-strong line-up of wines and spirits, scooping over 300 accolades and finding fans across the UK, Ireland, USA, Japan and beyond. In 2024 alone, GN Sauvignon Blanc sales soared by a staggering 396% in the UK. At this point, Brits are sipping a glass of Norton vino every two seconds.
And while Graham might be the king of celebrity wine, he’s far from the only famous face bottling their passion. From soulful singers to sharp-tongued chefs, here’s our definitive list of the best British celebrity booze brands to try now.
Graham Norton
A fan favourite with good reason, GN Wines is a go-to for anyone who enjoys crisp, zesty whites and a host who actually shows up to the vineyard. Available widely in Tesco, Morrisons, and more, the new blend, Graham Norton Sauvignon Blanc, is £9 per bottle. It’s your weeknight wine with a primetime twist.
Gary Barlow
‘Take That’s’ Gary Barlow launched his eponymous wine label in collaboration with Peninsula Viticultores and Benchmark Drinks in 2021, and he’s hitting all the right notes. The fully organic range includes a red, white, rosé, and even a blush sauvignon, all available in ASDA and Morrisons. It’s sustainable, smooth, and surprisingly affordable. Pick up the beloved Gary Barlow Sauvignon Blanc for £7.58 at ASDA now.
Gordon Ramsay
A bold red for a bold personality, Gordon Ramsay Intenso Rosso‘s is a collaboration with world-famous winemaker Alberto Antonini. Available at Tesco for £8.75, it is packed with dark berries and a hint of spice. It’s ideal for rich dishes or telling your dinner guests they’re an “idiot sandwich,” of course, in the most loving way.
The Delevingne Sisters
Chloe, Cara, and Poppy bring a splash of sparkle to the party with their premium vegan prosecco label. The bubbles are available at grocers across England, with the Della Vite Prosecco D.O.C Treviso Rosé priced at £21.50. Stylish and sophisticated, Della Vite is as much about the vibes as the bubbles. Just ask Cara, who serves hers piscine-style with ice.
Ricky Gervais
The king of dry humour is going green with Dutch Barn Vodka, a climate-conscious spirit made from British apples. Co-owned by Gervais, this smooth, subtly spiced vodka is proof that even comedians can take sustainability seriously. Grab a bottle of the Dutch Barn Orchard Vodka for your next espresso martini night for just £37.50 at Fortnum and Mason.
Oliver Proudlock & Emma Louise Connolly
This Made in Chelsea couple knows how to make a statement, and their wine does just that. Quatre Vin (QV) is beautifully branded, delightfully dry, and ideal for long lunches. Bonus points if you serve it with charcuterie and an Instagram filter. The renowned Quatre Vin Organic QV Rose is available at Ocado and will set back £18.
Cheers to that…
From vineyards to vodka stills, Britain’s biggest stars are bottling up their passions—and we’re more than happy to taste the results. Whether you’re after a supermarket steal or a bottle to pop at your next dinner party, the Great British Booze Off has a celebrity sip with your name on it.
Bottoms up.
