The city is Denmark’s second largest – but it’s claim to fame centres one drink which nearly all Brits absolutely love.
An overlooked destination by many Brits should not be ignored – as it is oozing with history, beautiful architecture and sights to see.
It has recently been dubbed as one of the overlooked destinations in Europe but Aarhus in Denmark became known as ‘the city of smiles’, after being awarded the joyous title of World’s Happiest City this year. It is known for its ‘hygge’ or ‘cosy’ outlook on life which is among the qualities celebrated in the Scandinavian country. Travel bible Time Out, came up with a list of of 21 most underrated European destinations for 2025 and Aarhus made the cut.
Another perk of visiting Denmark’s second largest city is the fact its not as heaving with tourists as other European firm favourites – such as Amsterdam and Venice – with both cities cracking down on new hotels and tourist tax respectively next year. “So there’s never been a better time to think outside the box for your travels – especially when so many incredible European spots are getting overlooked,” the guide says.
It adds: “These destinations have got everything you want from your next holiday, with the added bonus of far fewer people jostling to see the same attractions.’ At number two in the rankings is an attractive and underrated EU town which is just hours from UK which is famous for one important thing.
Aarhus in Denmark is lauded by the guide as a “bijou university town in Jutland” with “cobbled streets, world-class coffee and a positive, hygge outlook on life”. Around 10% are students, and a laidback and youthful atmosphere is noticeable. Museums and cultural spaces in addition to well-kept and outdoor spaces which showcase its cleanliness. Its also has an art gallery called ARoS which has an impressive rainbow feature that can easily be walked around.
Olafur Eliasson’s ‘Your rainbow panorama,’ a breath-taking, rainbow-hued tunnel that offers a colourful view of the Aarhus skyline. This immersive experience, alongside a floor dedicated entirely to interactive installations, makes ARoS a must-see for art lovers. The town is said to have “designer swimming pools set in modern harbour” and a visit to its to its Banken Food Hall, can be enjoyed as well as rollercoasters at mini theme park Tivoli Friheden.
Food lovers will find a treat at its food hall which welcomes foodies from far and wide, offering a range of different cuisines. It’ s home to seven kitchens, a wine and cocktail bar and various places to grab a coffee or scoop of ice cream. Art enthusiasts, meanwhile, can explore the renowned art museum, which houses more than 8,000 pieces across five impressive galleries.
TripAdvisor reviewers note that Aarhus Domkirke, a beautiful cathedral, is worth a visit, even just from the views that can be seen from the top. And the Latin Quarter, in the heart of the city, has also been dubbed a perfect place for a wander. People can stumble across independent shops, cafes, restaurants and bars – and can soak up the atmosphere in some of the small terraces on the street.
Travellers can get to Aarhus by Eurostar – but this is a long journey taking approximately 14 hours with four changes – covering a huge 527-miles. The most popular way to travel to this city is by plane, with London Airports offering direct flights. The flight times average one hour and 35 minutes.
