United Airlines is investing $150 million into its food and drinks menu, introducing a new caviar and champagne pairing for passengers travelling in business class
United Airlines is splashing out a whopping $150 million (£112 million) on revamping its menu, with business class passengers soon to be treated to caviar and Champagne pairings.
The airline – which is the largest in the world by a number of metrics – is overhauling its Polaris Suites for high-end business class travellers, introducing meal options that include an amuse-bouche of Ossetra caviar coupled with Champagne Laurent-Perrier Cuvée Rosé.
In response to less-than-stellar customer ratings during the Covid pandemic, United Airlines has already unveiled additional meal choices. Passengers will soon have the option of beef, chicken, or vegetarian meals – but there’s even more in store as they roll out their refurbished Boeing 787-9s.
The revamped interior will feature a new grab-and-go snack bar exclusively for United Polaris business class customers, stocked with goodies from brands such as Garretts, Community, and Joe and Seph’s. The airline also plans to introduce mid-flight meal options with a regionally inspired tapas service.
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Economy passengers aren’t being left out either, with new snack options set to be available throughout the aircraft. The company is broadening its dining offerings with three main course options, new desserts, including cheese and olives, and an appetiser course, reports the Mirror US.
International economy passengers can look forward to fresh salads with premium dressings, an expanded range of main courses, new desserts, and an appetiser served ahead of the full meal.
United has announced a total revamp of its tableware – we’re talking fresh dish designs, sparkling glassware, top-notch cutlery, plush linens, and even an upgraded spice rack featuring red pepper flakes.
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“To build the biggest of the best you have to continue to innovate, you have to continue to change, you have to continue to push boundaries,” Andrew Nocella, United’s Executive Vice President and Chief Commercial Officer explained.
For those who’ve flown United Polaris and encountered the beloved sundae cart, prepare for your sweet tooth to be thrilled anew. For a brief period, Polaris passengers will indulge in featured Tillamook ice cream with ever-changing toppings through the seasons, including a debut chocolate-hazelnut fusion treat.
Moreover, new Polaris booths will showcase rotating regional menu delights each month, boasting fresh breakfast offerings, bottled salad dressings, revamped snack baskets mid-flight, and the introduction of an Aperol Spritz, complete with a zesty orange slice, to the beverage lineup.
The press unit at United Airlines reports that these enhancements are already a hit: “United’s investments in its food and beverage program are paying off: customer satisfaction scores were up 12% in the first quarter of 2025 compared to last year. The team remains focused on creating high-quality onboard dining experiences with signature touches across all cabins.”
