Shoppers took to social media and claimed they ‘can’t cope’ with the pretty prints on these viral pyjamas
Shoppers have found a new pair of pyjamas they ‘would never expect to find in Asda’. Some have been so impressed that they describe them as “the cutest”, and many are already “obsessed.”
Asda shoppers were quick to share their findings on social media, and TikTok has been flooded with videos of the pyjamas as people admire their quality. Some said ‘you’d never guess these were from the supermarket’ and compared the style to something that designed boutique Djerf Avenue could produce.
The White Fruits Ribbed Soft Touch Short Sleeve Pyjamas proved an instant hit online as shoppers swooned over the garments. You can get the clothing online in various sizes, including a UK four to 22 – but that’s not expected to be the case for long, given how popular they are.
Made with ‘soft touch’ fabric and an elasticated waistband, these pyjamas are sure to be among the comfiest in your wardrobe. Shoppers had plenty to say about the fruit-themed set, which also comes with a matching scrunchie to keep hair up and away from your face when relaxing.
On TikTok, a shopper called @Becca_janeh0 uploaded a video of the pyjamas and captioned it: “Girls run to Asda before these go viral. Djerf Avenue print and soooo soft!” In a separate video by a user called @_Brooke0602, she added: “Girlies run to George At Asda for the cutest and softest fruit pyjamas.”
In the comment section, one said: “Omg can’t cope how cute are these!” Another added: “I need to go on a hunt round Asda NOW!” A third wrote: “Obsessed with these!” Someone else shared: “I have the wrap dressing gown of this, the material is SO soft!”
A fifth shopper claimed: “Stunning! These are giving me summer berry vibes!” Another wrote: “Omg ahaha love that for asda so cute!!” The team at Asda couldn’t help but respond, as the branded George account commented: “This is what sweet dreams are made of!”
If you’re not into pyjamas, then the same print comes in a few other styles, too. You could opt for this £20 dressing gown or a £15 Snuggle Fleece instead.
But, like the pyjamas, given their sudden popularity, they aren’t expected to last long on the shop shelves. So, people need to act quickly.
Ordering online can save you the disappointment of not finding items in-store. All three versions of the Berry pyjamas are eligible for free click-and-collect at participating Asda stores.
It is best to wait until you receive your ready-to-collect message before collecting your parcel. Store opening hours can be found here.
