Shoppers said they’re ‘running’ to Home Bargains to find the new skincare products being compared to high end brand Byoma
B&M is selling a new range of beauty products shoppers say reminds them of high-end brand Byoma. As part of its new ‘Myomi’ range, the budget retailer is offering several skincare items in stores.
Starting from £2.49, the range includes the Myomi Boosting Serum (£1.99), Myomi Soothing Eye Cream (£2.49), and the Myomi Calming Toner Mist (£2.49), which is made with three ceramides, lactic acid and allantoin to “reinforce skin barrier.”
The range also features a Smoothing Gel Cleanser (£2.49), which features three ceramides, camellia extract and tea tree extract and aims to strengthen the skin barrier.
The range also features a Nourishing Milky Toner (£2.99), which contains sodium polyglutamate, centella asiatica extract and three ceramides. The Myomi Gel Moisturiser is also priced at £2.49 and contains niacinamide, three ceramides and tea tree extract.
A number of B&M fans have taken to TikTok to share the new high end alternatives, with one video captioned: “Get to B&M girls.” The clip showed off the different products, racking up many views and comments.
Beneath the video, one person said: “I have one and it’s so good”, and a second wrote: “I got them last week!!” A third shopper added: “Running to B&M now.”
A fourth said: “They look sooo good” and a fifth wrote: “Running!!!” Another added: “It looks really good!!!”
The B&M products look very similar to items from skincare brand Byoma, featuring almost identical bright, block colour packaging in rounded-edge bottles. There is also a lot of overlap in the ingredients used in each of the brand’s products, however some of these do differ too.
The Myomi skincare range is available in stores now. You can find your nearest B&M by using the store finder tool here.
