March is the month of spring blooms and a look towards Easter, and there’s no denying the explosion of Cadbury’s Mini Eggs – but the pricing has concerned one shopper
Cadbury’s Mini Eggs have long been a childhood favourite. They spell pure nostalgia with their signature hard outer shells and rich chocolate filling, with many dubbing them one of the best chocolate delights.
However, as the years have passed and ‘shrinkflation’ has taken hold, many shoppers have been left disappointed. They are now paying the same price, if not more, for a smaller quantity of these beloved treats. As Easter approaches, Mini Eggs remain a festive staple, enjoyed by both children and adults alike. While adults may indulge in them as an occasional sweet treat or a quick sugar boost, they are primarily associated with children’s games and activities. From egg-tossing and egg-tapping to egg-shaking and the ever-popular Easter egg hunt, these miniature chocolates have cemented their place in seasonal traditions.
Recently, a shopper was left shocked by the portion size of a small bag and its rising price. Taking to social media to express her frustration, TikTok user @bethsmagicallife labelled the product ‘too expensive’ in her caption, writing: “Cadbury’s chocolate is too expensive, and I won’t back down on this. Oh, and it tastes different too.” In the 53-second video, Beth also says: “This… Absolute miniscule bag that’s 80 grams, that’s not even 100g in that is £1.50”
Other users quickly joined the discussion, expressing their own disappointment. One person commented: “I have noticed, quality has gone down, price has gone up,” while another added: “The small bags are like a mouthful, it’s so bad.” And the fury has also been expressed on other online forums, such as Reddit, where one user said: “Shrinkflation is real. £1.85 for mini eggs and you barely get any.”
As of 2025, a small 80g bag of Mini Eggs costs £1.50 at B&M stores. In comparison, Tesco and Sainsbury’s now sell the same 80g bag for a staggering £1.85, which is a 35p increase from last year’s market price. Even Waitrose, known for its premium pricing, has added an extra 5p, raising its price from £1.80 to £1.85. These price hikes have only further fuelled concerns over shrinkflation.
What is shrinkflation?
Shrinkflation refers to the practice of reducing the size or quantity of a product while keeping the price the same, or even increasing it. In the case of Mini Eggs, not only has the portion size diminished over time, but the price has also surged. This trend is largely driven by the ongoing cost-of-living crisis, which has impacted consumers’ everyday expenses, making products and services increasingly expensive.
Mirror Online has approached Cadbury for comment.
