The proprietor of a highly rated Cambridge guest house is urging holidaymakers to choose their accommodation wisely, as domestic tourism surges to record levels this year.
Figures from RSM UK’s Hotels, Travel and Tourism Outlook 2025 reveal that 28% of UK residents are planning extended staycations in 2025, with a strong preference for independent stays over hotel chains. Simultaneously, 44% of holidaymakers are actively pursuing more meaningful and authentic experiences, such as family-run B&Bs, boutique lodgings, and rural farm stays (Verified Market Research, 2025).
As more Britons opt to stay within the UK this year, guest house owners are witnessing a growing trend of misaligned expectations — especially when travellers book traditional guest houses thinking they function like luxury hotels.
“Guest houses offer a different kind of experience,” says Inga Grigaitiene, owner of A & B Guest House in Cambridge. “You get a warm, personal welcome, a comfortable stay, and plenty of local knowledge but you won’t always find 24-hour concierge service or spa facilities, nor should you expect that. That’s part of the charm.”
With the hospitality landscape shifting rapidly, Travelodge Business’s 2025 trends report found that over 56% of British travellers now value tailored experiences and good value above traditional luxury perks. Meanwhile, Statista’s April 2025 data shows a 9.3% rise in average hotel prices compared to last year, further encouraging travellers to consider alternative stays.
“A guest house stay is more than just a bed for the night — it’s a connection to the place and the people,” says Grigaitiene. “We’ve had guests return year after year, not just because of the rooms, but because of the warm welcome, tailored recommendations, and sense of familiarity.”
A & B Guest House, situated just a short walk from Cambridge railway station, offers stylish yet practical accommodation with digital key access and a home-like atmosphere. Many reviews highlight the team’s genuine hospitality and personal touches that keep guests coming back.
As summer bookings rise, independent accommodation hosts are encouraging travellers to look beyond glossy photos and hotel-style expectations — and to embrace the distinctive charm of guest house stays.
“This isn’t about lowering expectations — it’s about aligning them with the kind of stay you truly want,” adds Grigaitiene. “Whether you’re after pampering or personality, Britain has something for everyone. But understanding the difference makes all the difference.”