Primark’s ‘comfy’ £13 item has impressed Disney fans who say they’re ‘obsessed’ with the ‘cute’ design

Shoppers and visitors out on Oxford Street outside Primark on 23rd March 2025 in London,
Primark shoppers are ‘obsessed’ with the new Disney merchandise(Image: Getty)

Disney lovers are racing to Primark stores after a shopper showcased the “adorable” pyjamas she spotted for £13. The themed sleepwear is perfect for fans of Cinderella, one of Disney’s most beloved classic films.

As seen in a viral video, the fashion retailer has introduced Cinderella pyjamas, featuring Jaq and Gus. As movie fans will know, the adorable mice are two of Cinderella’s closest companions. Fans “obsessed” with the new sleepwear think the design looks “so cute”, and several shoppers have claimed they “need” to buy the PJs.

The merchandise received lots of attention after it went viral in a TikTok post shared by blogger @maisieemousee. Maisie said: “The Cinderella girlies are screaming rn!!! £13 !?!!! Okay Primark, I’m obsessed.”

Her video has since been viewed over 290,000 times, attracting thousands of likes and hundreds of comments. One excited viewer replied: “OMGGGGGGGGGGGGG I LOVE THEM I NEED THEM!” while a second agreed: “OHMYGOSH I NEED IT!!” and a third echoed: “OH MY GOODNESS ITS NOT A WANT ITS A NEED.”

Another commenter wrote: “ARE YOU KIDDINGGG,” while a fan added: “OH MY GOSHHHHHH.” Maisie replied: “I love them so much.” Elsewhere, a viewer commented: “Oh my goodness!

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“I’m so pleased Primark has got onto the Cinderella hype,” and Maisie responded: “Me too! She’s my no.1” Someone else said: “Yea we need the Disney princesses now I‘m tired of Stitch.” A fan added: “At least it’s something other than Stitch for a change!”

Meanwhile, excited fans started planning when they’d wear the PJs. One such shopper said: “Omggg stop. I need these for my Disney trip in November.” Another shared: “I’m going to go find these today as my 40th birthday eve pjs. Wish me luck on finding them.”

Others said they’d be “running” to find the PJs featuring their favourite characters. A Disney fan replied: “Oh my goodness 2 of my faves!” Similarly, someone said: “I’m OBSESSED with the Gus and Jaq representation rn.”

A viewer added: “Alright hun ….You’ve convinced me … off to Primark tomorrow.” A different response read: “Omg I shall be running for these,” and a fan praised: “NOOOOOOO MY FAVE CHARACTER.” Maisie replied: “Me too!! My fave sidekicks ever. So cute.”

Social media users loved the ‘comfy’ £13 pyjamas (Image: Getty)

Maisie told commenters the PJs are “so comfy,” praising the fit when a commenter criticised Primark’s sizing. The viewer said: “I’d love these but Primark only does cropped or boxy pj tops now. I can’t stand my belly exposed everytime I lift my arms up or move,” and she replied: “Yeah I 100% agree!! But I do think these ones are slightly on the longer side compared to most of them and I’m 5’9!”

However, the response wasn’t the only criticism shared by viewers. Someone questioned: “Why don’t they do these for the kids though?” Another wrote: “Nooo why did it have to be long pj bottoms? It should be shorts.”

Others shared suggestions for more Disney PJs they’d love, with comments like “I need Rapunzel for me” and “Omg I beg they bring out Beauty and the Beast.” Shoppers can locate their nearest Primark store here.

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