The C-Luma Hydrabright Serum is the latest launch from the viral brand and is already garnering rave reviews from skincare buffs
Beauty enthusiasts have been going wild for a breakthrough product from viral brand Drunk Elephant that’s giving ‘flawless’ skin without a bad review in sight. The C-Luma Hydrabright Serum launched exclusively at Cult Beauty earlier in the month and has been hailed as ‘another winner from Drunk Elephant’ by fans.
Renowned for their brightly packaged and top quality skincare products, Drunk Elephant has got everyone talking on social media about this vitamin C serum, which is now also available at Lookfantastic and Space NK for £60, that aims to deliver brightness and hydration to the skin.
With an exclusive concoction of 10% vitamin C, ascorbyl glucoside and a powerful triple-antioxidant brightening complex, the serum delivers some seriously impressive outcomes. Alongside hydration and brightness, it’s crafted with the goal of diminishing pigmentation, dark spots and acne scars.
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It boasts a quick-absorbing, feathery texture so it won’t bother adding any real-time to your beauty regime. And there’s a bonus – it provides defence against UV damage and free radicals.
Commenting on their newest release, Drunk Elephant experts said: “Vitamin C is great for everyone, but not everyone has found the one that works for them. While our C-Firma uses an ultra-potent 15% concentration of l-ascorbic acid, aka the gold standard for brightening and firming, we’ve been asked for a gentler approach that doesn’t sacrifice on results.”, reports the Manchester Evening News.
“That’s how C-Luma was born. C-Luma uses a lower concentration-10%-and includes two forms of C that are gentler than ascorbic, and it has a light gel-serum texture. It’s the perfect choice for the vitamin C beginner, or those who are a little C-shy, with a nourishing, hydration-boosting formula that helps reduce blemishes, too. Vitamin C for all.”.
While it’s not been released in the UK for long, five-star reviews from Cult Beauty fans have already started trickling in, with one raving: “Another winner from Drunk Elephant. If you are new to Vit C or just like a gentle but effective formula, this is definitely for you! It is super lightweight and it absorbs into the skin quickly. I’ve used it a few times already and every single time I had multiple people commenting on how glowy my skin looks. I’ll keep using it to see long-term results but so far I love it.”
Another, who said it was ‘great for vitamin C beginners’ added: “I really enjoy using this vitamin C – it’s super hydrating and radiance boosting. Feels extremely nourishing on the skin and makes my skin look so glowy.”
A third testified: “Been using this for a week or so and have definitely seen an improvement in the brightness of my skin when I wake up, after applying the night before. Can’t wait to keep using.”
A clinical study involving 30 participants revealed that 100% of people experienced improved skin elasticity after four weeks of use. After 12 weeks, 93% reported brighter skin and there was an immediate increase in skin hydration by 109%. No wonder it’s received zero negative reviews so far. For even brighter results, the brand recommends mixing C-Luma with a few drops of B-Goldi and moisturiser – before topping off with suncream, of course.
Vitamin C serums, promising brighter skin, are plentiful on the market, with options like C-Tetra Luxe from Medik8 and Garnier’s Vitamin C serum. The C-Luma Hydrabright Serum is available to buy for £60 on Cult Beauty.
