Halloween is just around the corner and many people are preparing to stock up on chocolates and sweets – but some firm favourites boast brand names that many of us are saying wrong
Halloween is just around the corner so many people have chocolate and sweets on their minds.
The spooky season offers plenty of events, traditions and joys to indulge in, and while many trick-or-treaters look forward to loading festive buckets and bags with all manner of goodies, it turns out lots of us are pronouncing the names of some sweets completely wrong.
As Halloween draws nearer, the team at QuillBot has rounded up some of the most well-known chocolate bars and sweets that may make an appearance on the big night and revealed exactly how they should be pronounced.
Daim is one such chocolate bar that often suffers mispronunciations. Originally created by Marabou in Sweden, Daim has become a firm favourite among sweet-treat lovers over the years, with many opting to put mini versions of the bar in their trick-or-treat bowls.
Founded in the 1950s, the popular chocolate bar is made from crunchy almond caramel and covered in milk chocolate. Its existence came about when creators Marabou were keen to launch a version of the American Heath Co’s bar.
Similar to Daim bars, the Heath bar is made with toffee, almonds and milk chocolate. It was first manufactured by Heath Brothers Confectionery in 1928 but has been manufactured and distributed by Hershey since the 90s.
Keen to make a version happen, Marabou vice president Lars Anderfelt reached out to inquire about Heath’s exact recipe. The company wouldn’t dish the details but did give Anderfeldt a list of the ingredients.
From this, Marabou was able to create their own recipe. By 1952, the product proved to be a big hit when it was tested in Stockholm. After that, it was launched throughout Sweden under the name, Dajm.
Expansions continued, with the bar being sold in Norway, Finland and Denmark. It was renamed to the now well-known ‘Daim’ in most countries in 1990.
While the red packaging is often enough to identify the chocolate, a lot of us still don’t know how to say its name correctly. Many people often pronounce it as ‘Dame’ or ‘Daym’, but the correct pronunciation is ‘Dime’, which rhymes with ‘time’.
On social media platform X, formerly known as Twitter, many people have expressed confusion over how to pronounce it. One person simply asked: “I know this is a Daim Bar, but how do you pronounce it? Is it ‘dime’ or ‘dame’?”
Another person said: “Oooohhh … that’s dangerous territory, there. Watch yourself. LOL. I do like a Dime bar (f’ck know how you pronounce Daim).” A third person shared: “The topic of the day at work is how to pronounce the words Daim and Scone…my head hurts”.
Another person asked: “I need a Swedish opinion how the f*** do you pronounce Daim I go between saying it like dame or dime but I never know if I’m right.” To which, a person responded: “Like diamond”.
One person shared an image featuring Mars, Aero, Dairy Milk, Galaxy, Wispa and Daim bars and asked: “BIG question today. One of these has to go, never to be sold again. What you choosing?” One person replied: “No question, it’s DAIM. I mean, it’s horrible, it gets stuck to your teeth and nobody knows how to pronounce it! Nuff said”.
Have you been pronouncing it correctly? Let us know in the comments below.
