Primark’s new hooded jumper has gone viral online, with shoppers claiming they “need” to get their hands on it in both colours
Primark is selling a new hooded knit jumper shoppers say is “giving Adanola vibes.” The outfit has proven a huge hit on social media, with TikTok users showing off hauls and try-on clips.
The retailer’s new knitted hoodie, priced at £19, is available in two colours; grey and brown. Hundreds of shoppers have compared the piece to high-end brand Adanola – without the price tag.
Gymwear brand Adanola sells products which look similar, including the ADA Oversized Knit Hoodie, which is almost identical in colour, shape and material. However, it also features the brand’s iconic ADA logo, while Primark’s version is plain.
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Instagram page @galslovehighstreet shared a clip of the new product, which has gone viral on the platform, as well as on TikTok. The video was captioned: “No I’m sorry @primark can do no wrong at the moment cos look at these!!
“Ada who??? Soooo gorge tag a girly pal who will love these! They long too cover the bum.”
The post racked up thousands of likes and many comments from excited shoppers. Among them, one person said: “Do I need both…. No have I brought both…. Yes.”
A second wrote: “Just got my brown one now went back after seeing this yday lol there selling like hot cakes!!!” A third fan added: “gonna need these!”
A fourth keen shopper said: “They are gorgeous” and a fifth claimed: “giving me Adanola vibes lol.” Another added: “Love them.”
Primark shoppers also recently heaped praise on it’s collection of perfumes, which are drawing comparisons to luxury designer scents. The retailer’s perfumes were claimed to smell ‘just like’ Francis Kurkdjian’s Baccarat Rouge 540, Chanel’s Chance Eau Fraiche and even Tom Ford’s Lost Cherry. By snapping up the Primark alternatives, shoppers could save themselves hundreds of pounds.
