A new study suggests that many people across the UK may be wearing footwear that does not properly match their feet, potentially contributing to common complaints about comfort and fit.
Findings published in March 2026 showed notable mismatches between foot measurements and standard shoe dimensions. Researchers say the results highlight limitations in traditional sizing systems, which often fail to account for natural differences in foot width and shape.
The study also found that left and right feet frequently differ in size and shape, creating additional challenges when selecting footwear.
The findings support previous research indicating that between 63% and 72% of people wear shoes that do not fit correctly.
For many, this can result in heel irritation, cramped toes, movement inside the shoe, or the need to buy larger sizes.
Charles Denton, Managing Director at DB Wider Fit Shoes, says many people blame themselves rather than their footwear.
“People often think they just have awkward feet, when in reality many shoes are made to fit a fairly limited range of foot shapes and widths,” says Charles.
“We regularly hear from people who have spent years buying larger sizes just to feel more comfortable, or avoiding certain styles altogether because they expect discomfort after a few hours.”
“For many people, it is not necessarily about needing a different shoe size. It is about needing footwear that better accommodates the natural shape of their feet.”
Experts say that width and depth are important considerations alongside shoe length.
These factors can become even more significant for people whose feet swell during the day or who spend long periods standing.
The latest evidence suggests that current sizing standards may not adequately represent the diversity of foot shapes found across the population.
For many consumers, the findings may help explain years of frustration with shoe shopping.