People are obsessed with Sainsbury’s new pyjama range which includes a gorgeous red and pink set covered in Valentine’s Day-themed prints – and fans are loving it

Sainsbury’s latest pyjama range is creating quite the stir on social media, with fashion fans labelling it “beautiful”.

After the holiday buzz of Christmas and New Year’s has died down, everyone’s cosying up indoors, but thoughts are already turning to the next celebrations in 2025. With Valentine’s Day on the horizon, retailers are gearing up with love-themed goodies, and Sainsbury’s is no exception.

The supermarket’s Tu range eye-catching pink and red printed pyjamas have set Instagram abuzz thanks to a post by Charlotte, or @newdaynewoutfit_, saying: “Run to Sainsbury’s for their @tuclothing Valentine’s pyjamas!”

The coveted pyjama set features a delightful array of prints including wine, steak, and lobsters, all priced at £25 and accompanied by a matching eye mask. For those preferring a more classic look, there’s also a pink set sprinkled with red hearts, available in adult and kids’ sizes – these can be snagged as separates too.

Comfy lounging options include red gingham lounge trousers for just £13. Meanwhile, if you’re eyeing those luxurious £69 Victoria’s Secret pyjamas, Tu at Sainsbury’s offers a chic alternative with its pink and white striped silk pyjamas for only £24, complete with sweet heart pockets.

The PJ sets come in sizes from XS to XXL, and despite Valentine’s Day being a bit off, these are flying off the shelves, with shoppers already snapping them up online or dashing into shops. Fans gushed over @newdaynewoutfit_’s reveal clip – one fan enthused: “Aren’t they beautiful!! Sainsbury’s have been owning the pyjama game.”

Another penned: “Whoever does the prints for Sainsbury’s knows what they are doing.” Someone else vowed: “I will be in there tomorrow my name all over them.”

Echoing the adoration, a different admirer commented: “So cute.” While another concurred: “Super cute.”

Will you be running to get your hands on these sets? Comment below.

Share.
Exit mobile version