The retailer has filed a notice to appoint administrators, which signals a company is about to go bust and provides a temporary legal freeze that stops creditors from taking legal action for ten days
A plus-size fashion brand sold in Next and Marks and Spencer is on the brink of collapsing into administration.
Live Unlimited filed a notice to appoint administrators this week. This signals a company is about to go bust and provides a temporary legal freeze that stops creditors from taking legal action for ten days.
The Sun reports that Irwin Mitchell will be appointed to oversee the administration process. The Mirror has contacted Live Unlimited and Irwin Mitchell for comment.
Live Unlimited was founded by Rachel Heather and Tracy Egan in 2012 and started as a small capsule collection, before launching fully in 2017.
The firm recently partnered with department chain Nordstrom to sell its clothing, which comes in sizes 12 to 28, in the US.
It comes after it was announced that the retail fashion firm founded by Samantha Cameron, wife of the former Conservative prime minister Lord David Cameron, is being wound up.
Lady Cameron this week confirmed that the upcoming winter collection for her Cefinn brand will be its last. Cefinn stores on the King’s Road and Elizabeth Street in London will remain open for trading “over the coming months” along with its website.
Lady Cameron said the decision to close the firm “has been a very hard decision” but admitted it had become “increasingly difficult” to put the firm on the path to profitability as costs mount.
In a post on Instagram, she said: “Dearest followers, I would like to let you know that after eight amazing years of entrepreneurial highs and lows I will not be presenting a spring/summer 2026 collection in the new year.
“As a result of this, I have begun the process of winding down the future operations at my fashion brand Cefinn.”
Lady Cameron founded Cefinn in February 2017, aimed at the “practical, modern women who enjoy clothes and whose love of fashion doesn’t detract from their dignity and intelligence”.
The name of the label is thought to be derived from the first and last letters of the Cameron name, with the initials of the couple’s four children in between.
Lady Cameron said the move to shut the label “was not a decision I have taken lightly, especially as we have recently seen strong trading figures”.
She added: “But, as a small company navigating the turbulence in the fashion wholesale sector, ongoing cost pressures and international trading restrictions, I have found it increasingly difficult to be certain that Cefinn can achieve the level of growth needed to reach a stable and profitable position.
“I hope the Cefinn brand continues to live in the wardrobes of Cefinn fans for many seasons to come.”
